New sales data has revealed that Sony is leading the mirrorless market in Japan. Despite Nikon making their mark with the Z 6 and Z 7, and Canon with its EOS R and RP, it is Sony who has prevailed when it comes to sales figures.
Upon its release back in February of this year, the Canon EOS RP initially outsold the a7 III. However, in the months since, their positions have switched. Canon’s sales fell, while Sony’s continued to rise. Despite retailing at some $700 higher than the EOS RP, the a7 III took a leading 42% market share, as of April 2019. The Canon EOS RP, Canon EOS R, and Nikon Z 6 were the second, third, and fourth best-selling full-frame mirrorless cameras, respectively. However, their sales combined only account for 35% of the market. Sony’s a7 II takes fifth place.
So, why is the a7 III so favorable in Japan? BCN speculates that the EOS RP’s fall in sales could be due to full-frame mirrorless camera customers being “less sensitive to price differences.” They also suggested that Sony’s ecosystem already has a large number of native lenses, meanwhile the Canon RF system still currently only has four.