Does Brand Loyalty Mean Anything to You?

Does Brand Loyalty Mean Anything to You?

A few of the major players have recently released cameras that are attracting quite a bit of attention. The Canon EOS R, the Nikon Z7, and Fujifilm’s X-T3 are all great for their intended purposes. But are new releases enough to keep you loyal as a customer?

I grew up in a family that was into motorsports. Dodge (Mopar) vehicles were the best in my eyes, and Ford, Chevy, and the other manufacturers just made junk in my uneducated opinion. While I may be more educated today and have owned a number of vehicles made by various manufacturers, my bias towards camera-makers has remained pretty solid.

I’ve remained loyal to Nikon products for more than 10 years and have had no complaints (let’s not talk about the dust issue with the D600 sensor). It wasn’t until recently adding a Fujifilm X100F to my lineup that I realized Nikon has been robbing me of an experience. If you own one or you’ve read anything about Fujifilm's X100 line up of cameras, you already know how much fun they are to shoot, which leads me to ask, where has Nikon been hiding all of this fun for the last ten years?  

Nonetheless, Nikon FX cameras have become vital tools, still necessary for me to create the images I envision, but for some reason, releases like the recent mirrorless offerings make me stop and think about my future investments and whether or not I’ll remain loyal to the brand.

Are you loyal to any specific camera manufacturer or are you inclined to jump ship when something better comes along? What have camera manufacturers done in recent years to retain their customer base? Share your thoughts in the comments below.

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Previous comments
Stas Aleksandersson's picture

I want to be loyal to Hasselblad but my wallet says I should be loyal to a 10-year-old point-and-shoot.

Korey Napier's picture

I've had the pleasure of using multiple camera brands. To date, I've shot with Canon, Nikon, Fujifilm and dabbled a bit with Panasonic and Sony. For the last 2 years, I've settled on Fujifilm and have been exclusively using that platform for all my photography, paid or otherwise. I've never been so happy with my photographic tools. The enjoyment factor is through the roof compared to shooting with my full frame Canon and Nikon systems. There are many reasons for my loyalty towards Fujifilm, but chief among them is the fact that no other camera company offers the experience Fujifilm does.

eran yardeni's picture

i'll always remember the used nikon f-301 i bought a few days before my first long travel abroad, i guess that's why there will always be something romantic about this brand