We all have that time of year when lethargy seems to run rampant by pulling our desire to keep creating great photos to the ground. For Vancouver, where I live, that time is right about now. Vancouver was carved out of the middle of a rainforest, which means we have a rather aggressive rainy season. It is pretty common to go weeks without even seeing a hint of sun. During this time, the motivation to shoot seems to wash away. As photographers, we need to take this time to toss several new logs on the fire and re-ignite that passion that is threatening to slip away.
Refactor Your Identity
There is no time like the present to take some time and really take a harsh look at your work over the past year. What did you do well? What didn’t you do well? How can you evolve to become a better photographer right now?
Refactoring is a term that comes from the world of programming and is basically the act of taking existing chunks of code and rethinking them in order to make them more efficient or logical. We can apply this same task to our photography. Take the time to go through your old work. Ask yourself how you could have done it differently? How could you improve the image if you were to re-shoot it right now?
Revamp Your Brand
When deep in the excitement of busy shooting schedule, it becomes very easy to push your brand to the back burner and just let it simmer while you work on what you love. A slump is the perfect time to catch up and update your brand to make it more exciting and professional.
Take a good, hard, look at your website. Is it representing the photographer you are? If not, time to rebuild or redesign. Are the photos in it representing your best work in an exciting sequence? If not time to swap them out.
Refurbish Your Gear
If you are like most photographers, you probably clean your lens optics quite often but ignore pretty much everything else. Take this time to sit down with each piece of gear and give it a thorough cleaning and evaluation. Double check the focus calibration on each lens. Clean your sensor. Clean out the cracks and seams of each piece of gear. Bring your gear back to as close to new as you possibly can. It will serve you much better that way.
And finally, get out and shoot! Nothing busts a slump better than getting out and shooting. It might not be what you normally shoot. It might not be to your normal quality. That doesn’t matter! What matters is that you get out and keep flexing those creative muscles so they don’t atrophy. Keep making images, it will help fuel your soul and keep your skills primed for when things pick up again!