Kim Kardashian-West Uses Graphic Images To Launch Fragrance Line – Bodies Look Like Cadavers

Kim Kardashian-West Uses Graphic Images To Launch Fragrance Line – Bodies Look Like Cadavers

By now, no one is surprised by the actions of reality television star, Kim Kardashian-West. With such a massive following on social media, it seems like she could wipe her rear, post the paper on Instagram and we'd have an instant Instagram hit. After all, art is subjective, right? Were the images she used in her recent campaign to launch her newest line of perfume used in good taste, or was the advertising concept a fail supported by her massive... following?

Sales of the perfume will ultimately tell whether or not the photographs of nude female bodies (photographer currently unknown), some of which feature bodies painted with a type of grey body paint and glitter, attracted more consumers. Call me morbid, but the first thing that came to mind when I scrolled by one of the images in my Instagram feed were memories of my time spent in the medical field and dead bodies - perhaps about as far removed from thoughts of delightful fragrances as ever.

The images have been removed from Instagram, citing a violation of their policies.

With over 120 million Instagram followers, Kardashian-West seems to have the Instagram world wrapped around her highly manicured pinky finger. With such a following, it can become questionable whether or not her use of graphic imagery in advertising is effective or not. The images have since been removed from Instagram, citing a violation of their policies. 

What are your thoughts on the images that were used to promote the launch of her fragrance line? 

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Previous comments
stir photos's picture

sure, how about making it 3 conversations, whatever. look dude, nobody's butthurt (most certainly not me (i'm basically just trolling you at this point haha); you commented and i commented back, and that's cool. i was just gonna write it off as a, "bitch please" situation. but you wanna come back at me with even more, so i was beginning to imagine you as that guy that's always whining and crying to get his way. anyway, i didn't misinterpret your initial comment, in fact, i'm pretty sure i was spot on. i told you that you didn't get it, and i was right. in fact, you admitted that you thought i was talking about.... blah blah blah.... but you gotta admit, harden's "bitch, please" meme is pretty damn funny. #bitchplease haha.

Chad Andreo's picture

Thats the funniest thing I've read on here in long time. HAHA!!!
Its a fact though. Jerome Royes george andrews

Tim Behuniak's picture

Bold advertising move, but you know what they say: Sex Sells.

user-206386's picture

No wonder Fstoppers has so many half-naked women then! Right?

Then again, if it wasn’t a kardashian would this article even exist


The smell of death is pretty strong, you only need a little.

stir photos's picture

dude, wow... i can imagine some family members' respective faces if i told them, "so, i have this idea..." :) i mean, seriously. there's a proverbial line drawn in everything. isn't there, or not so much anymore? sadly tho, and i'm gonna admit that i think i know the type. jaime, if ur reading this- playing drums with headphones on, "dude, come on man..." and later, any dude, anywhere, under any circumstance drinking a zima. i mean, if we learned anything from the older kids, c'mon. haha...

Carlton Canary's picture

I actually really like these images. I like that there is a lot of variance in skin tone and that they haven't been overly retouched (other than the removal of certain attributes for Instagram). I also don't think that these are particularly sexual in nature. I think most the people who are confused by this don't understand what they are trying to accomplish. If you look at the majority of "Nudes" in the photography community you really only see sexualized women who have been greased up and retouched to hell and back.

Kirk Darling's picture

I think these are the bodies that would go into Kanye's fashions.

Crystal Johnson's picture

These are are meant to look like her 'stone' perfume bottles called BODY I, II & III.Those ones have the speckles all over them, like the bottles of perfume. The rest of the campaign shows other bodies to support the ideal of every body is beautiful. They haven't been removed, they're still on that fragrance IG page.

Lars Daniel Terkelsen's picture

I don't give a damn about the story, but these images are better art than 99,99% of pictures on fstoppers. But ok, this is not a website for art.

David Moore's picture

lol, the post the comments, just lol.

Christian Lainesse's picture

Reminds me of Marilyn Manson's Mechanical Animal album cover

Ale Vidal's picture

I honestly find those photos interesting. At least different. And actually tasteful, considering who's promoting it.

Robert Callahan's picture

The comment is bananas

Michael Holst's picture

These remind me of a lot of figure drawings that are commonly done in art schools. I like them. They aren't really that suggestive and I find the shapes and lines to be interesting since they're very abstract.

The fact that Kim's name is somehow attached to the photos isn't significant.

Matthias Kirk's picture

I find the images interesting but do not associate a pleasant fragrance with them.
But then again Benetton was really successful with a their advertisement in the early nineties.

Simon Bracco Jr's picture

I really like these photos. Isn't the purpose of art to make your audience feel a certain way? Emotion and wonder fill me when I looked at these.

Kenneth Hammes's picture

Are people talking about it? Yes. It has worked to spread brand awareness. I personally don't care for the images, but whatever.

Antonio Bonfiglio's picture

these photo are clearly a reminding of Irving Penn nudes, I can't see any problem, if anyone have a problem with these photo i could tell to put away the camera and open some book.
uploded image of Irving penn

Mac McIntire's picture

Is the target demographic dead people? If so, it's spot on.

Kim Smith's picture

garbage. a woman as a disposable commodity... this is the reality she perpetuates : instagram: @shsadler

Chia Lynn Kwa's picture

Reminds me of the sparkly dead vampires from Twilight movie series

The pitch, "It'll look like humans as sculptures, they'll look like marble..."

Marcin Świostek's picture

I would say the sales of the perfume will depend on the stench... I mean, the fragrance; but obviously some will buy it only because of the brand. And if they smell like they look...

It's brilliant marketing on her part. She got you writing an article about it and she got Fstoppers reading about it. All for free, it didn't cost her a single cent in marketing fees. You were just masterfully manipulated. :)

Noah Stephens's picture

I don’t like Kim K. I don’t think these are good images to promote a perfume. These are beautiful photos, though.

Blake Aghili's picture

Oh they will sell ! but probably in those little kiosks in middle of Vegas malls

Oh, I got it! The fragrance is called Dead Sexy.