Andy Dymock, one of London's leading typographers REALLY likes type. So when he needed a new image for some direct mail we got Alex Shapowal and Sam Butterfield to come up with this great concept. We then got art director Mark Denton onboard and set builder the Joy of Sets to build this set. Shot in a studio in London using Elinchrom lighting and shot on a Mamiya RZ with Leaf digital back. Post Production by Oli Carver and grading by myself.
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