What is identity? Is it a shape, color or feel?
Yes. It's all this and more. Whenever I photograph for a winery, brewery or distillery, I try to understand their philosophy. It is the photographer who creates it together with the team. It creates consistency, a feeling ... A difference. And how to ensure that five competing wineries do not have the same photos? Identity.
Wineries are not always a family fairy tale, passed down from generation to generation. Sometimes it's just a combination of a great place, a good idea and great people. And wait, especially the perfect wine. This is exactly what is created in the Gurdau Winery, where together we create an identity on a steep hill above a fortified Gothic church. Their wine is created with respect for history and coexisting with nature.