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Articles written by Alex Cooke

Hasselblad Announces the XCD 20-35mm f/3.2-4.5 E Lens
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Hasselblad has introduced its first ultra-wide angle zoom lens for the XCD series, the XCD 20-35mm f/3.2-4.5 E. This new lens expands the XCD system, offering photographers the flexibility to capture a variety of subjects, including landscapes, cityscapes, and architecture, with a broad field of view. It features a focal length range of 20-35mm, equivalent to 16-27mm in full frame, making it one of the widest zoom options available in the medium format market. The lens promises high optical performance, quick focusing, and versatility in a wide range of lighting conditions.

Tamron 28-300mm Review: Is This the Ultimate Travel Lens?
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When looking for an all-in-one zoom lens, you want something versatile yet compact, capable of handling everything from wide angle shots to impressive telephoto captures. Lenses like the Tamron 28-300mm f/4-7.1 Di III VC VXD are designed for exactly that, offering flexibility without the need to constantly switch gear. However, as with any super zoom, there are compromises in terms of light gathering ability and image quality. Here's what you can expect.

Unboxing a 43-Pound Mystery Box of Vintage Lenses
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Imagine getting 43 pounds of vintage lenses shipped all the way from Japan—without knowing exactly what’s inside. It’s a bit like treasure hunting, except this time the treasure comes wrapped in bubble wrap and mystery.

Aputure Launches STORM 1200x: A New Standard in Film Lighting
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Aputure has introduced the STORM 1200x, a high-output, versatile point-source light designed for film and photography professionals. The STORM 1200x is the first product in Aputure's new STORM family, featuring a groundbreaking BLAIR light engine that significantly enhances white light quality across a wide color temperature range. This fixture promises exceptional performance for a variety of professionals, including cinematographers, videographers, lighting technicians, and photographers.

Canon Unveils the EOS C80: A 6K Full Frame Cinema Camera for Filmmakers
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Canon has announced the new EOS C80, a 6K full frame cinema camera designed for filmmakers who need advanced features in a compact package. This new camera offers impressive capabilities including a back-illuminated stacked CMOS sensor, triple-base ISO, and advanced autofocus technology, making it a powerful option for both professional and enthusiast videographers.

Apple to Roll Out Apple Intelligence Across iPhone, iPad, and Mac
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Apple has announced that its new personal intelligence system, Apple Intelligence, will begin rolling out next month with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1. This new system integrates generative models with personal context to deliver personalized, private, and useful intelligence across Apple devices.

Apple Announces iPhone 16 and iPhone 16 Plus: Enhanced Camera, Apple Intelligence, and Improved Durability
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Apple has introduced the iPhone 16 and iPhone 16 Plus, showcasing several new features powered by the A18 chip and Apple Intelligence. Both models offer improved camera capabilities, extended battery life, and a more durable design. With upgrades to the camera system, Apple is focusing on enhancing both everyday photography and professional-level capabilities, while also integrating Apple Intelligence to streamline user tasks and improve privacy.

Sigma vs. Tamron vs. Canon: Which Zoom Lens Wins?
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High-end zoom lenses can make a real difference in the quality of your images. If you’re considering lenses with both versatility and speed, the Sigma 28-105mm f/2.8, Tamron 35-150mm f/2-2.8, and Canon RF 24-105mm f/2.8 are all worth looking at.

Apple Announces iPhone 16 Pro and iPhone 16 Pro Max: New Features, Improved Camera, and Enhanced Performance
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Apple has officially unveiled the iPhone 16 Pro and iPhone 16 Pro Max, the latest additions to its Pro lineup. Powered by the A18 Pro chip and introducing a host of new features, these devices aim to enhance user experience with larger display sizes, improved camera capabilities, and longer battery life. Both models are equipped with Apple Intelligence, a personal system that uses generative models for tasks while ensuring privacy through Apple’s Private Cloud Compute.

How Light and Contrast Shape Color in Your Landscape Photos
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Color processing can be a tricky subject, especially when you want to make sure your landscape photos look natural but still stand out. Whether it’s light, contrast, or the subject itself, each plays a big role in how colors are rendered in your final image.

A Photographer’s Role in Saving Bumblebees
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The Bumblebee Atlas Project focuses on the role of bumblebees in the broader ecosystem, helping to conserve species that are essential to pollination. Bumblebees and other pollinators help maintain the biodiversity that produces the vibrant, flourishing landscapes we all love to photograph.

Is the Tamron 50-400mm the Ultimate All-in-One Zoom?
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The Tamron 50-400mm f/4.5-6.3 Di III VC VXD is an intriguing lens, especially if you want a versatile zoom that doesn’t break the bank. For portrait sessions, landscapes, and a bit of everything in between, it’s worth a look.

Why the 85mm Lens is More Versatile Than You Think
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You might have heard 85mm labeled as a “portrait lens” and dismissed it as too specialized or difficult to use. But if you’re willing to invest some time in it, the 85mm lens offers more versatility than it gets credit for. It’s not as flexible as wider lenses, but the results it delivers, especially with portraits, are distinctive.

Why Social Media Could Be Holding You Back in Photography
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Instagram might have sparked your interest in photography, but it could be leading you in the wrong direction. While it’s easy to be drawn in by the idea of getting more followers and likes, this focus on social media can hurt your progress as a photographer.

Wide and Bright: Sigma 10-18mm f/2.8 Review for Canon APS-C
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The Sigma 10-18mm f/2.8 DC DN Contemporary is a wide angle zoom lens designed for APS-C cameras, and it’s now available for Canon RF mounts. This lens offers a bright maximum aperture and caters to those needing an ultra-wide field of view without sacrificing low-light capabilities. Here's what you can expect from it.

How Tripods Can Elevate Your Filmmaking
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A tripod might seem basic, but its simplicity is its strength. In an age where drones, gimbals, and cranes dominate, it’s easy to forget the power of keeping your camera still. The composition becomes the star, allowing you to focus on framing and detail. Sometimes, the camera doesn’t need to move to make an impact.

Is the Sigma 28-105mm f/2.8 the Best All-in-One Lens for the Price?
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If you need a lens that can cover a lot of ground without switching gear, the Sigma 28-105mm f/2.8 DG DN Art might be what you’re looking for. With a constant f/2.8 aperture and a flexible focal range, it aims to be a one-lens solution for many types of shooting environments.

Canon RF 50mm Showdown: Premium vs. Budget
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The Canon RF 50mm f/1.2 L lens is a powerhouse, offering exceptional image quality and features at a hefty price of around $2,000. On the other hand, the RF 50mm f/1.8, affectionately known as the "nifty fifty," costs just $200. With such a huge price difference, you might wonder: how much better is the premium lens compared to the budget-friendly option?