It's a huge risk to not ask the right questions before giving a prospective client a price. Not only does it make you look like an amateur, but you could end up agreeing to a job which really isn't worth the time or money. Here's what you should be asking when someone wants to know how much it will cost to hire you.
These days, there are endless ways to get your images in front of clients, and it is more important than ever to put your best foot forward at all times. A tight and well curated portfolio is absolutely essential; trimming the fat and staying true to your brand. But keeping a consistent brand and level of presentation isn’t the same as duplicating your presentation, and to best reach your intended audience requires consideration of the end-user experience.
Lindsay Adler is best known for creative fashion and beauty work, but aside from her stunning and unique photography, she’s a great speaker and educator. She recently gave a two-hour master class at B&H on how to create a portrait that is a work of art. Listen to her and learn how to elevate your imagery and improve your workflow from pre- to post-production if you wish to build a portfolio that stands out.
The closest art to photography is painting, and thus the two primary visual art forms share basic precepts regarding light and composition. In the same way photographers use different lenses, filters, and lights to achieve their vision, so too might they learn to use various time-honored, classical techniques in composition. While a polarizing filter is not used for every shot, neither is the golden ratio and sacred geometry. But just as every photographer will have a polarizing filter in their toolkit, so too will they have knowledge of sacred geometry, whose rules they can exalt, or break, at will.
Many of us have been there. You upload your work to a social media platform only to find out months later that your photos have gained the attention of the masses. Immediately you start getting bombarded with emails, phone calls, and publications start reaching out. You quickly realize the moment you have always been waiting for is happening right now, but a new reality also sinks in: you have no clue what in the world you are supposed to do with all of this attention. In this video I sit down with Mike Kelley to discuss some of the steps you should take to capitalize on your viral photo series.
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