Michael Grauerholz on Fstoppers

Greywood Photography

Photographer, Retoucher

New studio owner - laid off in 2018 & am now trying to make a go of what I should have done 20 years ago.

Currently a master of none, just trying to find a way and pay my rent one day...hopefully.

Storied past in paper, printing (promotionals/apparel to heat set web), direct mail, data management, variable print and data composition. Let's stop there and say etc.

BFA Graphic Design 2002, in the 90's was shooting seniors/wedding/celebrations in the 00's I was shooting horticultural portraits after a stint in the plant tag & nursery catalog business in Houston.

I was really good at print planning and project / account management, but I didn't love it - I didn't even like it anymore either. I suspect that was why I failed to land the last estimating job that they'd already said an offer was coming on. Hard to argue, I mean they asked if I liked estimating and I visibly winced.

Trying to just look up and echo Candide with as little sarcasm as possible.

Starting a business is more challenging than I expected, and I expected.