The Sony a7 IV: A Photographer's Workhorse in 2024

The Sony a7 IV, despite being released in 2021, continues to be a relevant and powerful tool for photographers in 2024. 

Coming to you from Chris Turner Photographer, this in-depth video review explores the Sony a7 IV and its capabilities after three years of professional use. Turner, a seasoned wedding photographer, provides valuable insights into why this camera remains a top choice for both photographers and videographers. He highlights the camera's robust build, impressive autofocus system, and exceptional image quality as key factors contributing to its longevity and relevance in today's market. 

Turner looks at the a7 IV's ergonomic improvements over its predecessors, such as the dedicated photo/video switch and the improved grip, which enhance user experience and efficiency. He also praises the camera's autofocus system, specifically the real-time tracking feature, which ensures sharp focus even in challenging conditions. The a7 IV's image quality is another strong point, with Turner noting the improved color accuracy, cleaner files, and overall sharpness compared to older models. 

Beyond still photography, the a7 IV excels in video capabilities. The inclusion of 10-bit 4:2:2 video, S-Log 3, and HLG picture profiles allows for greater flexibility and control during post-production. Turner emphasizes the camera's ability to handle demanding video shoots without overheating, a concern often associated with hybrid cameras. While the lack of 4K 60 fps without cropping may be a drawback for some videographers, Turner finds the existing video features more than sufficient for his professional needs. 

The a7 IV's battery life is commendable, allowing photographers to shoot for extended periods without needing frequent battery changes. Turner also addresses minor drawbacks, such as the flip-out screen (a personal preference) and the slightly loud shutter. However, these minor issues do not detract from the camera's overall performance and value. Check out the video above for the full rundown from Turner.

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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