Social media influencers are known for drawing the ire of photographers and other businesses when they request free products and services in exchange for that ever-nebulous thing known as "exposure." Fed up with the ridiculous requests he has received, the owner of a famous L.A. ice cream truck has made it his new policy that influencers pay double.
Joe Nicchi is the owner of the CVT Soft Serve ice cream truck in LA, and he's about had it with social media influencers asking for free ice cream and catering in exchange for shout-outs on their accounts. The straw that broke the camel's back came last week, when Nicchi says:
[I] got an event request to do a party on a weekend for 300 people in exchange for the word [influencers] love to use, which is 'exposure.' I can't do that; I can't work for free.
Fed up, Nicchi made the sign you see below, hanging it on the truck.
The post has gained a ton of traction and support, particularly from businesses that deal with these sorts of requests on a daily basis. Nicchi doubled down on his stance a few days later, creating a second post with the caption:
We couldn’t care less about how many followers you have, and we’re super embarrassed for you when you tell us.
Who wants to come get some ice cream with me?