Edward DeCroce

Colorado based photographer, Edward DeCroce focuses on people. He enjoys corporate library photography, executive portraits, commercial and advertising projects that involve people, lifestyle photography and editorial documentation. With over 30 years of experience as a professional photographer, Edward's work is extensive and varied.

"My passion is to design real-life photographs that transcend the ordinary snapshot and become a work of art.
The picture should tell a real-life story and have an insight into the lives of the people I photograph. Whether I’m making a portrait for a judge or capturing lifestyle images for an advertising campaign, I look for the kind of subtle body language belongs to that person alone.

I’ve learned when to provide direction and when to be silent. One of my greatest challenges as a photographer, is to transition between photojournalist and confidant. Too much direction, can spoil spontaneity.

A great photograph is often a combination of these four:
fine-art photography, photojournalism, fashion photography and classic portraiture.

Working on photographs after capture is essential, but I don't go overboard with enhancement and retouching techniques. I strive for the kind of details that don’t draw attention to themselves."