mohamed rafi asmath

A Salem native, Mohamed Rafi grew up in a family business background in music. While studying in the U.K, he started exploring fine art photography as a more direct way to express his impulses in art. Later he moved to Bengaluru and started working in Commercial and Advertising Photography. His work is characterised by a deft treatment of colour and stylistic versatility. He curves towards fusing commercial image-making with the aesthetic of fashion and art. Rafi’s projects span art, fashion and commercial worlds. Over the course of time, he carved a niche for himself in the realm of fashion and lifestyle photography, catering to some of the biggest brands in the country such as Puma, Bajaj, Louis Philippe, Himalaya, etc. He was featured in Vogue Italia and his work was exhibited at City Arts Factory in Florida. His work appeared in various publications in the United States, Europe and Asia including Lyun Magazine, Féroce Magazine, Period Magazine, Travel with style Magazine.