A band have spent 4 months planning and preparing to shoot a music video for one of their new tracks. In an incredibly ambitious effort, the group decided to film the entire video backwards, with the lead singer taking the time to learn the song in reverse.
Rock/Americana artists Lake and Lyndale are the hardworking musicians behind the feat, shooting the visual for their new single “There’s a Weight.” The video opens with frontwoman Channing Marie covered in paint, before she starts singing the lyrics of the song. The movements, recorded in reverse, create a trippy visual effect. As Marie moves forward and the song progresses, the mess she’s covered in begins to fly off her. It becomes apparent that as the video was filmed, she was being covered in paint, water and confetti. In actuality, she was walking backwards, singing backwards, and being hit with debris while she sang.
Videographer Ben Boutwell, of CreateWell LLC, developed the creative concept, which he has been trying to bring to fruition for several years. He recalls:
Another client of mine tried to do it, but he ended up not being able to learn the song backward, so we did something else. I was so excited to have Lake and Lyndale be so committed to this concept. It was a dream come true.
The clip is now live on the band’s YouTube channel as of Tuesday. Check out the interesting video to see the project in its entirety, with everything moving forward as normal. There’s also a behind-the-scenes video if you’re intrigued to see all the grueling hard work that went into completing the visual.