My line of work rarely puts me in situations where I have to create cinematic footage. Nevertheless, I've always loved cinema and I have always been interested in how the results are achieved. When you dissect the problem, there are a few obvious answers: lighting, colors, subjects, and so on. But, the more I've looked into it, the more I have seen the nuances of great, cinematic videos and the role they play.
One of Vuhlandes' "cheat codes" stands out to me, primarily because of how overlooked it is: sound. Most high-end productions have an incredible amount of work put into the sound design of the video, adding effects for every element. Vuhlandes says in this video that the right sounds make the footage look better, and he's right. Brilliant sound can elevate how much you engage with the visuals and how immersive a video can feel. So, for your next video, perhaps you put some extra time into the sound design!