Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos?
It's hard to look at our photography with objective eyes. We know how much planning went into the shoot. We know how complicated the shoot was. We know how many hours in Photoshop we spent. The sad truth is, none of that matters. Your image should speak for itself. Let me help you rate your photography fairly.
My friend Richard Thopmson just finished the post work on a shoot in the Southern California desert featuring a very rare Ford GT40 Mark IV using only natural light and a Phase One IQ250. He chose an incredible location in the desert and tried out two Schneider Kreuznach zoom lenses including the new 40-80mm LS f/4.0-5.6.
Some great photographers are lucky enough to have a rare opportunity to photograph ultra-rare and exclusive cars, but usually you have to work under tight restrictions or are often thrown an obstacle or two. Car photographer Pepper Yandell's recent photo shoot with a rare super car worth nearly $4 million was no exception. See how he shot incredible images in less than an hour and learn from the helpful tips he shares.
Intelligent Details is the new ad / documentary that Bentley Motors commissioned. It was filmed throughout New York and highlights what inspires Luc Donckerwolke, Bentley's Director of Design, and SangYup Lee, Head of Exterior Design. At around the 3:16 mark, you'll be treated to a behind-the-scenes look at how the film was created. Their YouTube channel explains, "Intelligent Details was filmed, assembled and edited using the in-car connectivity and entertainment platform."
One of the hardest parts of filming on moving sets such as moving cars or trains is to maintain perfect lighting in a way that makes sense to the viewer. There are many obstacles the filmmakers have to deal with when shooting on a moving set, like how to move the lights while keeping it on the same angle while the vehicle is moving and how to keep the camera shot steady and focused on the subject. Check out this great BTS video showing how filmmakers in China solved these problems.
Brandon Cawood, from Dalton GA, has taken appreciating first responders to the next level. What began as a personal project to photograph local EMS personnel, soon blew up and went viral. Cawood captures priceless moments in the daily lives of firefighters, police and other public safety personnel. He has a movie poster style and pulls it off in a flawless manner.
Pepper Yandell is a talented young photographer out of Texas who shoots some of the coolest cars in the world. He recently was given an awesome opportunity to photograph a couple of supercars in a hanger with really expensive jets - the kind of shoot car photographers dream about. Pepper was nice enough to share with me about how he put this shoot together.
The concept of doing a Robocop photoshoot has always been on my wish list, but have not been able to find someone with the proper original costume... until now. You see, my friends and I have always obsessed over the original Robocop film since it first came out (don't mention the sequels). I am just thankful that my photography career has allowed me to recreate the daydreams I had as a kid. Read below about how I put this ultimate personal shoot together and see the final results.
About 9 years ago, I was a tour photographer for the rock band 3 Doors Down and I had the chance to attend my first Nascar race (from the infield no less!) As a car guy, it was a great chance to watch all of the action from the front row. Never did I imagine in my wildest dreams that I would be getting a call from the National Guard nearly 10 years later to do the official 2014 photoshoot of one of my favorite drivers and his new car, Dale Earnhardt Jr.
Photographer Philipp Rupprecht (his Facebook page) recently did one of the coolest photoshoots I have ever seen of a custom Lamborghini Aventador. Having access to a small German airport, runway, and aircraft certainly doesn't hurt for the overall epicness. Check out the amazing post-production process in the video above and read the post below to learn more.
This year for Christmas I wanted to surprise my father with his dream car, an original Chevrolet Camaro convertible in hugger orange with white rally stripes. Being that I'm a photographer I decided to photograph the car and give my father a framed print of the car before I revealed that I am actually giving him the car.
Orlando-based Filmmaker Luke Aker recently decided to sell his old and (very) used 1996 Nissan Maxima. He knew it won't be easy to find a buyer for the car, so he used his talent and skills and created a video commercial for it. To be honest? It's way better than most car commercials on TV. "Luxury Defined".
Given access to a time machine, where and when would you choose to go? For some reason, I always seem to think about 1960s San Francisco, and I don’t think it’s (just) for the sex, drugs and rock and roll. I think it’s because I saw the classic Steve McQueen movie "Bullitt" at such a young age that it left an indelible mark. If you’ve ever wondered what Bullitt (and specifically, the amazing car chase sequence) would look like if it were filmed today, you need to check this video out.
So you have a priceless Porsche race car to photograph for an ad campaign and you have to make it look like it's driving really fast, but space is tight and you left your stunt driver at home. So how do you get the shot of this car driving fast while parked? This is exactly the challenge car photographer Frederic Schlosser faced for this project. Watch the video and read below to learn how he executed this shoot perfectly.