Automotive

A Commercial for a Car Commercial: The CLA Project Update

A Commercial for a Car Commercial: The CLA Project Update

A few weeks ago we featured an interesting project by Casey Neistat: The CLA Project. Casey was hired by Mercedes Benz to create a new, fresh and creative approach to the typical stock car commercials that you've seen on television for the past twenty years. The final commercial for the new Mercedes Benz CLA has finally been released. I have to say it is definitely creative and unlike any car commercial I've seen before. I love the patriotism and the fun, light-hearted vibe in the commercial.

Studio Lighting for Cars

Studio Lighting for Cars

A few weeks ago, I flew to Los Angeles to shoot a commercial project for Mitsubishi. They had a custom Outlander built by RIDES Magazine and were in need of press shots. Studio shooting can be among the most challenging of all types of photography, but with a little patience and some care, its really not that difficult. Here's how we did it.

Developing A Light Kit For Any Situation

Developing A Light Kit For Any Situation

7 years of shooting Automotive Editorial Photography has taught me to streamline as much as possible. One area I've simplified to fit my needs is my lighting kit. I used to rent gear wherever I could, but after you use your own gear long enough you almost develop a relationship with it and now I definitely prefer to use my own lights.

One Light, 56 Layers, One Magazine Cover.

One Light, 56 Layers, One Magazine Cover.

Automotive Editorial Photography will teach you many things. Mostly though, it'll teach you how to make something out of nothing and how to operate quickly and efficiently. I can't tell you how many times I've shown up to shoot a car only to be told it can't be moved from where it sits. It's those situations that will really test your mettle as a photographer and I've actually grown to love those challenges. One challenge from last year that I really enjoyed was a RIDES Magazine cover that would require fitting and lighting 10 cars. Here's how I did it.

A Commercial for a Car Commercial: The CLA Project

A Commercial for a Car Commercial: The CLA Project

Casey Neistat was approached with an unusual proposition from Mercedes Benz. They wanted Casey, a successful Youtube filmmaker to make a car commercial for the new Mercedes Benz CLA, even though Casey has never filmed a car commercial or anything close to resembling one. The following set of the three videos is his rather interesting journey so far. With Casey's charismatic personality it's curious to see how the commercial will turn out. I will update this when the final commercial is released. Enjoy.

Full Behind The Scenes Of A Photoshoot With KITT And The A-Team Van

Full Behind The Scenes Of A Photoshoot With KITT And The A-Team Van

I've been working on a personal photo series capturing movie and television cars (real and replica) for about 5 years now under the title "The Unicorn Project". I've posted about this before on Fstoppers (here, here, & here), as you may recall. Most recently, I had an opportunity to photograph a replica A-Team Van and KITT from Knight Rider while I was in Los Angeles. These happen to be two of my favorite television cars of all time. Watch the video and read the full post below to learn how it was done.

One Of A Kind Supercar Shoot Inside A One Of A Kind Beautiful Home

One Of A Kind Supercar Shoot Inside A One Of A Kind Beautiful Home

My good buddy and fantastic car photographer Richard Thompson (check out his facebook page) shared a unique shoot he just completed recently. He photographed over $20 million in rare exotic cars using the Phase One IQ180 (80 MP medium format monster) in an extremely rare and beautiful location over 3 days. Even better, the shoot benefitted a children's charity. Check out the full post below to see more images & to learn more about how everything came together on this remarkable shoot!

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