It really doesn't matter what kind of photography you do if you get paid for your services I guarantee that at some point you will be faced with price objections from a client. If you haven't already you definitely should arm yourself with a few tactics for when the inevitable happens.
As a U.S. citizen, I have to abide by the laws of my country; As a drone operator, I have to abide by the rules of the FAA, just like anybody else. Yesterday I was at a wedding in New York when I found out President Trump was venturing to his golf course in Bedminster, New Jersey for a 17 day vacation. Along the way, he brought an amazing Temporary Flight Restriction (TFR) that is stopping me and many other people from flying with in a 30 NM radius of his location.
Like many photographers, I've been scratching my head at how to win the Instagram game. Over the last six months, I decided to up my game and upload daily content and be more active on the platform. The results are out, I still totally suck at it. My reach, engagement, and even numbers of followers have gone down. So rather than blame the platform or the evil algorithm, I did some detective work to find out why I was really bad at it, and chances are you will recognize yourself in some of those points.
When I first started my business, I was keeping track of my clients, contracts, and everything else in this old, white, hand-me-down filing cabinet. It creaked every time I opened one of the four drawers. To be very honest with you, I finally just sold the thing for $40 last week.
Organizing a photoshoot, professional or otherwise, can be a daunting task. From a small portrait sitting with a local band to a worldwide ad campaign, there are some key steps that will reduce stress, ensure everyone feels understood, and ultimately help everyone work towards the same goals. As a bit of a disclaimer, I work in the U.K. as a commercial photographer, but most of these steps can be dialed up or reduced for any project, wherever they happen to take place and whether paid or not.
You may have just started your journey in photography or you have been on the market for quite some time, and you still wonder if your website has more to do with getting more clients than you might think. The answer is yes, but only to some extent. Let me tell you what I thought was important for my website and what I think is important today.
No matter how young and beautiful your models are for business stock photos, buyers often feel that the images come across as stuffy and old-fashioned. That’s not just a guess, it comes from many years of experience in the industry. Here are a few things you need to pay attention to when working with models for a business photo-shoot that will help make your business stock photos more attractive to buyers.
Wedding photography is not what it used to be. I don't mean this in a good way or a bad way, it just seems like with any advancement in technology comes a new challenge. Many couples today want both still photos and video of their wedding. This makes sense since it is often the biggest day of their life. Does that mean we now have videographers to deal with in our shots? No, it's a two-way street. We, as professionals, both have to work together to deliver the best possible product to the lucky couple. Saying someone got in the way means you didn't try hard enough.
Contrary to delusional beliefs, not everyone is hooked up to a high-speed connection capable of streaming 8k video at magnificent buttery smoothness. Extremely fast connectivity is an amazing thing that is still out of reach for the vast majority of users. You can't assume that the viewers of your website are going to be piloting a computer hard-lined into the latest fiber optic goodness. Instead, we have to optimize for the most common user in order to give them the best experience possible without sacrificing image quality.
I am a doer. I pride myself on getting things accomplished. Doing things rather than talking about them. I even keep a strict log to make sure that I make the absolute most out of every 24 hour period. Productivity is my spirit animal. Now, I know what you’re thinking. Isn’t that a bit excessive? The answer is more than likely yes. And I don’t open that way as a means of boasting. Like many, my greatest strength is often my greatest weakness. My obsessiveness over getting things done has driven me to compile a diverse list of accomplishments (and failures). But, in a profession where the best course of action can require patience, obsessing over productivity can often drive you plum crazy.
Free? Working for free? When I started out, being asked to work for free made my blood boil; Didn’t people know I had bills to pay, rent to make, black T-shirts to buy, rounds of beer to shout, girls to woo? These things cost money, and it still makes my blood boil when I’m asked to work for free. And yet I often work for free. Confused? Here’s how working for free is a good thing and how to ensure your blood doesn’t boil in the process.
I’ve learned a lot over the past 15 years as a professional artist. I’ve learned a lot about fear, failure, and success. I’ve been fortunate enough to mentor and educate thousands of photographers all over the world. Even as a young four-year photographer who many would still consider “green,” I’ve taught photographers from all walks of life, all levels of advancement, and even some who had reached a level of comfortable success.
Nikon turns 100 years old today! To mark the occasion, here’s a timeline of some of the milestones in the company's history.
“Do what you love, and you’ll never work a day in your life.” What an inspiring, hopeful idea. Unfortunately, it’s not always true. According to this article on USA Today, only about 20 percent of businesses last past their first year, and even less survive past the five-year mark. So, what happens when someone falls in love with photography and thinks to themselves, I should start a business? The answer is: a lot of stuff that is not related to photography and, sometimes, the death of a passion.
We all have or will want to buy gear that is out of our price range or that we think doesn't have enough value compared to another competitor's products, and we'll choose what we can afford today over what might be a better piece of equipment bought later. I'm certainly one of those photographers that learned what I value after committing to several manufacturer's products over others that I tried and had to abandon due to their workmanship, cost, or my actual need. Maybe you are going through this internal debate now with a lauded piece of equipment that will be a benefit to you and your work, but the price exceeds its perceived value to you. Do you really need that equipment or is there a cheaper alternative?
Last year Team Stuart was faced with a big storage problem. Our 9-plus terabytes of photos were a few weddings away from out growing their 10 terabytes of storage. This meant we needed to shell out a bunch of money for more hard drives to even think about storing more photos. Money that I didn't have, especially considering we'd need a whole new NAS setup. That is when I made the bold decision to forgo on-site storage and move to the cloud. In retrospect, it may have been a big waste of time.
These days, there are endless ways to get your images in front of clients, and it is more important than ever to put your best foot forward at all times. A tight and well curated portfolio is absolutely essential; trimming the fat and staying true to your brand. But keeping a consistent brand and level of presentation isn’t the same as duplicating your presentation, and to best reach your intended audience requires consideration of the end-user experience.
Many of us have been there. You upload your work to a social media platform only to find out months later that your photos have gained the attention of the masses. Immediately you start getting bombarded with emails, phone calls, and publications start reaching out. You quickly realize the moment you have always been waiting for is happening right now, but a new reality also sinks in: you have no clue what in the world you are supposed to do with all of this attention. In this video I sit down with Mike Kelley to discuss some of the steps you should take to capitalize on your viral photo series.
Today Picr is joining ranks in the photography community with a bold statement: Picr does it all. The U.S.-only Picr Beta will aim to be your one-stop shop for everything you need to run the business end of your photography. From lead generation, client management, and financial earnings reports, to hosting your website, delivering your completed photo projects via client galleries, and re-generating follow-up repeat client work.
After Google, Youtube is the second largest search engine, and thus having a video-portfolio of one's photography can be a great addition in so far as getting one's work seen. Any time we get to offer our work in a different format, it allows us to both see and showcase different angles which otherwise may remain hidden or less apparent. Give a client the option to watch your video or scroll through your portfolio, and they might well take you up on the video, which, in being rarer, can also be more memorable.
In a time where it so easy for anyone to get ahold of a camera, where short films are literally being shot on cell phones, it can be tricky to figure out where to start when you want to create your own short film. Short films can be a great way to get noticed, they can be the perfect way to get your foot in the door at film festivals, and they can be a whole lot of fun to put together! However, since there are thousands of people out there wanting the same attention for their film that you want for yours, it's important to think about what will really make your short stand out against all the others.
If you haven't been paying attention to the topic of Net Neutrality, now is the time to jump on the bandwagon. To save the long explanation, take a quick visit to Battle for the Net for more info on what exactly is going on and how to add your name to the growing list of independents everywhere in support of Net Neutrality. To see the long list of companies valiantly taking this stand in support of Net Neutrality, check out their post.
"If you build it, he will come," or so said "Field of Dreams." It turns out that that might be the philosophy to take with your social media followings and channels. Here's why you should be focusing less on numbers and more on creating.
I met a new contact on a job recently that encouraged me to delve deeper into the world of lifestyle imagery when thinking about my next shoot. She explained that over the years in between paid gigs, she would self-produce and fund her own micro shoots to use as portfolio material, but more importantly, as stock imagery to be sold. Over time, she has amassed an impressive collection of stock imagery that continually pays her royalties and is an excellent source of continuous revenue when work is slow.
Human nature can sometimes get the better of us. But sometimes knowing when to apply lessons and when to forget them can be the difference between taking photographs or taking photography to the next level.
The filmmaking industry has historically been a male-centric one, and though the scales have started to tip back toward equal representation in recent years, the disparity is still very much real. This interesting videos examines the data, causes, and consequences of the current state of affairs.
Work-life balance is like a unicorn: no one knows whether it really exists, but vague hope persists. Balance is particularly difficult for entrepreneurs because we wear so many hats. More often than not, work-life balance is like a seesaw, with life on one end and work at the other. One side is always either up or down, and time spent in the middle is fleeting. The seesaw will never be completely balanced, but there are ways to maximize the time spent in the middle. These seven tips will give you a start.
Would you work on a project where you as a photographer who creates the final images will take about 10 percent of the production cost? That's a tricky question.
A casual conversation leads to an interesting question. There I was again. Spouting endless drivel at the beginning of a date. Trying desperately to impress her with my chatter. Listening to her and responding with what I hoped were deep and probing questions that both relayed my interest in her personally and required a significantly lengthy response which would provide me the necessary time to catch my breath and subdue my nerve-induced racing heartbeat.
If there's one thing I learned in music school, it's that while school can certainly make you a more introspective and informed artist, it does little to prepare you for the actual life of being a creative, where you somehow have to translate all the theory and experimentation into real, practical ability that gets you noticed and earns you income. This helpful video will show you some of the skills you need to do just that.
Regardless of whether your idea of a "small-town" is one with 100 people or 20,000, the potential hurdles small-town photographers must get over can stack up quickly if you only focus on the negatives. Perhaps your goal in photography is to simply maintain a hobby. Maybe you aspire to maintain a high-profile business instead. Either way, I’m here to tell you that it’s possible to achieve your goals regardless of where you currently reside.
Jakob Owens is a visual director based out of Los Angeles, California. He directs music videos, commercials, short films, and manages his YouTube channel TheBuffNerds. Ever since discovering Owens through YouTube, I have used his channel as a constant source of industry information and inspiration. In his newest video, he announces his recent acquisition of the 6K RED Dragon and while explaining the purchase he gives insight on how he justified this milestone purchase.
David and Victoria Beckham’s eldest – an aspiring photographer – is due to release his first photography book later this week. Entitled "What I See," the book is listed by the publishers as “a series of snapshots of his life,” but has been panned on social media and other online platforms.
Looking at this list, I am paradoxically full of joy having made these gear additions, yet I also recall the pains of creating without them. Many of these upgrades are niceties, others you could argue are absolute necessities depending on what you are doing, especially if you are running a business around using a camera. I always try to gauge the opportunity cost of making an investment and try to maximize value, so there is something on this list that is relevant for every reader.
Creating a good brand is a tricky and subtle thing, and most of us don't have the benefit of a marketing team at our beck and call. Luckily, there's this helpful video to get you on the right path to having a stronger and more recognizable brand.
A little handshake can go a long way.
It's not exactly a secret that photography and videography equipment can be expensive — like "you can live with only one kidney, right?" expensive. And so, when it comes time to purchase that five-figure camera, you may have to make some difficult decisions, including possibly going into debt to be able to afford it. But is that the right decision? This helpful video gives you some questions to ask yourself before you commit to living life in the red.
With no audio to worry about, and just around four minutes to fill, music video production is one of the most accessible ways for cinematographers and videographers to broaden their creative horizons and be paid. To secure music video work, your prospective client will expect a summary of your idea first, which is known as a “treatment.” This is a guide to what you should include, and how to make your treatments stand out for the crowd.
Sometimes the who, what, and how is surpassed by the when. Timing can be everything. It’s a fact of life, even if a rather cruel one.
Some photographers are lucky enough to work large shoots that have directors or production managers who manage the logistics of the shoot, leaving the photographer free to focus on creating images but, often, photographers are running large scale shoots without the benefit of a production manager. Instead of just shooting and directing models and grips, the photographer becomes responsible for the whole team, which can include models, grips, assistants, stylists, makeup artists, hair stylists, set dressers, etc. Under these circumstances, with everyone’s safety riding on your shoulders, there are dangers you need to be prepared for.
Sometimes 30 seconds can change your life. Has the following story ever happened to you?
I was hired to shoot graduation photos for a client recently, a particular job that certain photographers may be at odds with accepting. Simply put, it’s one of those gigs that can be hard to get motivated for if it isn’t your style. As a working photographer however we must all make decisions with our career and in my case, work is work regardless of the genre. So how can you take something as simple as a graduation shoot and turn it into an experience? Here are a few tips.
There’s no denying that Tupac Shakur’s music helped create the soundtrack for the nineties. His heavy hitting lyrics and smooth, yet unrefined style is still being imitated today. Big name retailers Forever 21 and Urban Outfitters are currently under fire for using an image of Tupac copyrighted by the photographer back in 2002.
Whether or not you have an interest in wedding photography, as a photographer it’s inevitable that at some point in time, you will be presented with an opportunity to photograph a wedding. It could be a request from a friend who is well aware of your abilities. It could be from a recently engaged bride who came across your online portfolio, and after not seeing any wedding photos, contacted you to ask if you shot weddings. One of the most difficult aspects of venturing into the dark side that is wedding photography is deciding on your fee. There are several popular schools of thought on how much to charge for your first wedding.
There's one question photographers should ask themselves everyday, and that is: What did you do today to build your business? Emphasis on the word “today.” Simple words I first heard while taking a business of photography class a few years back from a noted photographer. And while the class itself droned on a bit and may not have been as compelling as I’d initially hoped for, those simple words stuck with me then as they do today.
I’ve been posting my work online for almost 8 years. What’s been consistent throughout that time is the pressure to post only my best photos. With the introduction of Instagram Stories, I feel as though I’ve found an outlet that not only relieves some of that pressure, but also allows me to showcase a bit more of myself and my personality too. It’s completely revolutionized the way I use social media.
This Kickstarter smashed its goal in one day – and now stands at almost double the original target.
For just about the past year now, I have been working in real estate and aerial photography. I mainly work with the agents directly and the most important thing for me to do is be able to establish a good relationship with each and every agent I work with. These agents are my clients and I want to be able to keep them as clients so they continue to come back to me for any photo, video, or aerial work they need to market their properties. Within this short little year I have been working, I've dealt with so much and learned more than I ever could have imagined.
In 2006, Leah Caldwell was eating at a Chipotle near the University of Denver when a photographer took her picture. When she got up to leave, the photographer asked her to sign a release form for use of the images, but she said no. Eight years later, when Caldwell went into a Chipotle in Orlando, Florida, she saw her picture on one of the restaurant’s walls, and subsequently in two other locations in California.
As a professional photographer, money is never too far outside of the frame. But even as the budgets and day rates continue to rise, it is important that an artist never forget why it all started in the first place.
