Business

Getting clients is one of the most difficult parts of being in business. Unfortunately, marketing knowledge doesn't just appear once you have your license in your hands. As a result, many of us look at what our competitors are doing and try something similar, never realizing that there is a good chance that our competitors are also operating from a place of marketing ignorance. One of the most common marketing mistakes I've seen is photographers spending too much time talking about themselves, and not enough time talking to their clients. This means many photographers are shooting themselves in the foot by making their landing pages self-centered, rather than client centered, and they may be losing out on business because of it.

Your website is your calling card: it's the place where people go to decide whether they're going to book you or some other photographer. As such, it's important to make yours as memorable as possible. This helpful tutorial will give you some great tips to build a stronger brand on your website.

The journey that a photographer takes in turning an enjoyable pastime into a full-fledged career is a common path that that describes the origins of many photography businesses. With limited business experience, hobbyists-turned-entrepreneurs often make incorrect assumptions about what makes a photography business successful. There is one particularly common misconception that holds a lot of photographers back in the early stages of starting a business.

Last October, New York City became the place in the country to pass a law protecting the rights of freelance workers. Today the bill known as the Freelance Isn't Free Act, officially went into effect.

Disclaimer: This isn’t one of those articles suggesting that you buy this book to learn how to write a book about writing books. It’s not a secret recipe for success, or some sort of made up list of chores you must first complete before winning a coveted golden ticket. These three stages are noted because I’ve observed their tenants, and with a little of your own investigative digging, you’ll learn that many of your favorite photographers have resided within the boundaries of each of these stages as well.

Becoming as a commercial photographer can't be defined with a formula. Each story is different but lots of stories share similar basic principles. They can be applied not only in the areas of photography and filmmaking, but also in other businesses.

So, you've bought the camera and lights, you've watched hours of tutorials and done lots of shoots with friends to get your technique up to speed, and you've printed up business cards. Now, it's time to get the clients you want. Check out this quick video that'll set you on the right path.

As a photographer, your tool kit is filled to the brim; Your expensive camera, your collection of lenses, your years of experience, your boundless creativity. But there is one element at the root of it all that is essential to success: optimism.

Today on the Internet, I watched photographers draw analogies between a retouching technique and using nerve gas in warfare. While I stared, aghast at the immaturity, I began to wonder: "What would a customer think of this?"

Postproduction is often so integral to a photographer's style that many photographers wouldn't dream of allowing their raw files to be seen by clients because they feel that their editing process is what makes the photo look like "their work." While I find postproduction just as important as any photographer, the unfortunate truth is that spending too much time in Lightroom or Photoshop might actually be damaging your business.

Being able to recognize an Instagram cheat will stop you getting ripped off and taken advantage of by brands, models, and colleagues alike. Once you know how to spot a faker you'll be surprised at how many accounts are actually doing it and how sophisticated this deception has actually got.

This will be short, because it has no reason not to be. If I've learned one thing in business over the past seven years of being a full-time professional photographer, it's that you should always, whenever possible, grant your clients some grace.

Stock photography has been a main or side income for many photographers throughout the years. Contrary to general belief, stock photography is not dead, but rather stronger than ever due to the rise of the digital media. Rapid movement in social media urges companies to create new content on daily or even hourly basis, and the need of new imagery is unavoidable. This is just one of the reasons why stock photography still matters.

In last week’s article, I detailed my experience interning with photographic legend Art Streiber and how his extensive use of preparation has helped him to create some of the most iconic images in photographic history. In this post, I’ll attempt to take you through my own method of preparing creatively for a shoot so that I can get exactly what I want, and often a whole lot more.

If you're a professional photographer you need to be seriously looking at the medium of video as a skill that should be in your repertoire. Making the change isn't as hard or scary as you may think.

Remember when GoPro was the innovative camera company? The fight was taken to the skies, and as we look back, it’s clear that DJI took over.

Love it or hate it, social media has taken over many of our lives. And in the case of a photographic life, no social media name reigns more supreme than Instagram. With its photo dependent backbone and emphasis on visuals over verbals, shutterbugs rush to the app either as a means of expression, or a means of impression. It’s the one single place where your posts have an equal opportunity of being seen by a stranger in a small remote village as by a photo editor in the slightly larger village of Manhattan.

One of the biggest struggles for new photography businesses is growing a client base. Real estate and landscape photographer Serge Ramelli draws from his own personal journey to success in sharing some great tips for marketing your photography business and gaining new clients in a hurry.

Each day there are new ways to accomplish the same task, especially with the ever-evolving social media whirlwind. Today I want to share my favorite two methods I use for sharing to Instagram (or any other social platform, but primarily Instagram since posts need to be made from your mobile device).

In what has the potential to be a landmark case in U.K. news history, a freelance photographer is taking legal action against the broadcaster for their usage of his photo, which they included by embedding a tweet.

Being good at photography or filmmaking doesn't automatically lead to a successful business. You have to make yourself known to the world. Making that possible doesn't always require a lot of money. In this article I will share my personal approach to marketing my photography and filmmaking business.

It doesn't matter if you work for an employer or run your own business, having one eye constantly on the jobs market will change your perception of the industry and help your career going forward. Your future self will thank you for this.

One announcement last week from Sony's press conference flew under the radar for many as it was mentioned after they unveiled the a9 and worked everyone into a frenzy. Sony will be expanding support and level of professional services for working photographers in North America to "meet and ultimately exceed their expectations."

I was 14. After a year of mowing lawns and shoveling driveways I had finally saved up enough money to buy my first real camera (a Canon S30). At the the time, online stores like Amazon barely existed. Still growing in their late-90s infancy, the global online marketplaces we have become so accustomed to (like eBay) were barely a blip on the retail radar. Instead, I got in the car, and my mom drove me to an amazing place that felt like the center of the photography universe. Housed in an old bank (vault and all) was this incredible, gear-packed mecca called Milford Photo. My visit that day changed my life forever.

If you are like me, and many others, you love photography. It is something you think about constantly and wish it could sustain you full time if at all possible. So you set out to become a photographer and then…

Ever wonder how to go about raising your rates for an existing client? Perhaps you’ve been struggling to find your niche. You may be in luck because episode number one of Chase Jarvis’ new show, The Daily Creative, was just released and these are a few of the topics that were discussed.

Mike Kelley and Fstoppers have teamed up once again to produce the third installment of Where Art Meets Architecture. Over the past few years, creating images for realtors, architects, interior designers, and property management companies has become a booming industry for professional photographers. In this tutorial, Mike focuses on how to photograph the hospitality market including how to shoot hotels, resorts, and rental properties. For the first time in his career, Mike also shares everything he knows about the business of commercial architectural photography including pricing your work, creating bids and contracts, marketing your business effectively, and building licensing fees for residual income. We are excited to finally release the most thorough tutorial we have ever produced on architectural photography and have a special offer inside.

My background was in design and web development before I was a photographer. So in my eyes, it's easy to see a connection between design and photography, and how that should translate to a photography website, however I am still surprised at how many photographers’ websites are very much behind the times. Mostly because most photographers are not designers or programmers. I see them using flash, or splash (intro) pages, saying “click here to enter website.” I want to talk about some basic practice that is absolutely essential in today’s world of websites.

Makeup artists are an invaluable part of the creative team for many photographers. In fact, there are certain genres of photography that rely so heavily on makeup artists that we simply couldn't work without them. Unfortunately, there seems to be a few serious problems cropping up between makeup artists and photographers.

There’s a big trend in the business of weddings. In the old days, when venues had to walk to the bus stop uphill both ways in the snow, they also designed and printed their own wedding brochures. These handouts are given to every couple who comes into the venue. They typically feature some nice photos of the space, sample menu options, and a list of their “preferred vendors.” Lately, venues have started to contract out their brochure design process, and most of them are using the advertising firm Hawthorn Creative. Let's try and figure out if it's worth it for you to advertise in these handouts.

There are a lot of variables to consider when discussing the income we generate from our photography. Aspiring professionals often site a lack of work when defending their status as either hobbyist or part time photographers, but the truth is often a little more complicated than that. When times get tough, many creative photographers use the skills they’ve collected to generate income in other ways.

I stepped into photography world over 10 years ago and was lucky enough to have a wide variety of clients from different parts of the world. This made it essential for me to be flexible while negotiating or taking jobs despite cultural differences, from Armenia to U.S., from Mauritius to South Africa, Singapore, various European countries, and more. Usually you will get hired based on your portfolio, but sometimes there are clients who don’t understand much about photography. This is where the danger is. Everyone wants to get top results for the money they spend by hiring you, but what is considered the best for such clients?

It doesn't matter what stage your career is at, having a non-photographic job could increase your chances of getting better clients and earning considerably more money.

A couple of weeks ago a tax-pro-turned-photographer named Brandon Scott helped us navigate the approaching tax deadline with some helpful tips. Now that most of us have (hopefully) filed our 2016 returns, I thought it would be a good time to chat about 1099 forms. If you're like me, you not only hire independent contractors, but you act as one too. Here is a rundown of all things 1099.

If you've ever thought about shooting a wedding, you have probably wondered: "How much should I charge to shoot a wedding?" In this free excerpt from the wedding photography tutorial, "How to Become a Professional Commercial Wedding Photographer," we are going to talk about pricing your wedding photography. In addition to this free lesson, we are offering a limited time discount if you'd like to purchase the full tutorial. Simply use code WED75 at checkout before April 30th, 2017.

The fashion modeling agency founded by President Trump, Trump Models, is closing its doors after 18 years of business in the glamorous industry. The President had already resigned control of the day-to-day running of the parent company The Trump Organization which is now handled by his sons, Donald Junior and Eric Trump.

Whether you're shooting for a client or just creating something for your portfolio, working with a team of people can be one of the most difficult and intricate parts of the job. Don't worry, because there is a simple piece of paper that can make your life a whole lot easier; it's called a Call Sheet, and I'm going to tell you why you need one.

Being busy doesn't mean being profitable. Working on all kinds of projects doesn't lead to a successful photography career. This article is not the usual "Five quick steps to become a wealthy photographer." To be honest, it's a slow process, but if you understand its principles it will guide you on the journey to success.

It’s no secret that I am a little obsessed with efficiency in all aspects of the industry, and that carries over to more than just the photos themselves and my retouching process. Efficiency is key for me since I am a one-man-show, I do every aspect of my business from the photography, to the retouching, accounting, marketing, website development, etc., and I could not even begin to keep up if I didn’t take advantage of every automation process available to me. One of my favorite and most useful things is RSS feeds.

When you think of video online, YouTube is surely on top of the list. If anything is happening virally, you'll be able to find it on YouTube, or it's embedded in your favorite site with their red and white play button to start watching. In the past, any contributors were able to receive money from videos since YouTube introduced their partner program five years ago. This opened their advertising platform to anyone and everyone to get some money when ads played before and during the video they uploaded. This changed today.

In any service industry, frustrations can run high. Clients sometimes run late, don't always read contracts, show up with spray tans, don't pick the most beautiful venues for their weddings, fail to understand the cost involved in producing quality images, price shop, compare prices, question your prices, don't love their face in that photo, show up with a whole Pinterest board full of ideas, and expect you to just "fix it in Photoshop."

Top artist management agency Jed Root Inc. is closing its doors, leaving scores of artists and agents around the world struggling to secure unpaid fees and salaries. Jed Root Inc. was an internationally acclaimed fashion agency which represented a broad spectrum of creative professionals including photographers, makeup artists, hair stylists, illustrators, and set designers on top-level international fashion campaigns and editorials.

Being a working photographer today absolutely requires finding ways to get more mileage from your photographs. They're called assets for a reason, and we typically have way more content than we make use of, and just because images are old doesn't necessarily mean they're obsolete. Adding value to images you’ve already created is a fantastic way to work smarter and create new growth opportunities. Below are some workflow tips and specific concepts to help guide you in that process.

I never thought I would be in my car so much for work until I started doing photography as a job. As a real estate photographer in New Jersey, I am driving up to 300 miles a day from house to house and back home, shooting photos, videos, and aerials. Within the past six months, I have put just over 10,000 miles on my car and before that, I put 32,000 miles on a car that I was leasing for a year and a half. I was always told to track my miles so I could use that as a tax write off but I would never be sure exactly how far I traveled and I also thought that would be the most annoying thing ever...

There's something that isn't really talked about among the freelance photographers that I know, or at least not something that I hear about often. It's a small truth that nags at us all the time until we really, really get to where we want to be in our career, and sometimes even after that. And sometimes it involves bread.

Meeting face-to-face with a potential client is the best way to introduce them to your work. Here are just a few helpful tips to help you turn that handshake into a profitable relationship.

Happy clients keep coming back and paying more money. More money means more tacos. And that's good, because the next Taco Tuesday is less than a week away. Here are some little things you can do to make clients remember your name.

If you are like me, you don’t necessarily dread your annual trip to visit your accountant. Yes, it brings with it some anxiety, but a big part of running a business is knowing what your tax burden will generally be, and preparing for that throughout the year. Even with all the planning, we all know the feeling of being hit with a larger-than-expected tax bill, or a smaller-than-expected refund. That’s why I reached out to Brandon Scott, a fellow professional photographer who spent years as a working CPA in his home state of California.

Instagram has been quickly moving its platform to be more than the sharing photos with friends app it started out as. With the news that Instagram has increased its monthly advertisers to one million and plans to increase testing of their Instagram shopping features its obvious where the new direction is heading. Instagram tells Bloomberg that in the next couple months they plan to add an option to book appointments by visiting a company's profile. One of the examples given is being able to click a button and scheduling a haircut through a Salon's profile.

One of Billboard magazine’s latest covers – featuring former Fifth Harmony babe Camila Cabello – was recently shot quite infamously using the portrait mode on an iPhone 7. The spread itself was shot using both the iPhone and a DSLR. What does all of this mean for our ever-changing industry? Should we be worried? I chatted to commercial photographer Jay Mawson, who has shot campaigns for Nike and Adidas, to gather his perspective on all of this.