Business

Do you spend more time researching photography gear than shooting? Do you believe that you can’t achieve a particular look without buying the latest shiny product? Then you might be suffering from G.A.S., also known as Gear Acquisition Syndrome. Step into my office and let me share some prescriptions that can help you cure this debilitating disease!

Work hard. Create personal work. Blog. Be active on social media. Pick up the phone. These (any many others) are tried and true ways to promote yourself and your business while you're trying to get noticed in a sea of other artists. But what happens when life gets in the way of your success? How do you balance taking care of your family while giving photography an honest to goodness shot?

I’m probably not going to be winning any friends by sticking up for the undercutters, but I just don’t think that they’re hurting you as much as you think they are. In fact, I think they might actually be helping you.

For a few years, the names in the game of digital video technologies have remained pretty constant, especially in the professional or prosumer category. It’s not often you have a company jump onto the scene swinging, promising to release what could be one of the most versatile systems to hit the market in a while; this is exactly what Craft Camera has done. Purchasing isn’t available yet but they are taking reservations now and shipping out the first units off the line as early as December.

I always had a strong love/hate relationship with the New York City subway, never picturing I would be driving again. But now that my work is having me travel more frequently, I find myself in the market, looking for that perfect vehicle. The first thing I did was a search for "Best Vehicles for Professional Photographers" on Google, with no luck. So, after further work, I wanted to share my findings and knowledge with you, so when you start looking for that perfect photo-mobile, you know just where to start!

Lots of skilled videos editors have started to see the value in being hired for contract work. It’s a great supplement to other income, you can be picky about projects, and most of us enjoy the work. But what about negotiating rates, estimating time, and dealing with files after the job? Here are some tips for the business-side of being a freelance video editor.

Shooting a wedding can certainly be a daunting task, especially if you're new to the genre. However, self-described "up and coming photographer" Chloe Johnston soon learned that they, just like every other business venture, have a serious job that should not be taken lightly. In this instance, I'm not sure if it was a lack of experience, or maturity, or both. Ultimately she did not deliver a desirable final product. After which, she publicly tried to defame the bride and groom once they attempted to voice their concerns to her about the low photo count and overall poor quality of the images delivered.

Once you start adding up all of the fees, cost of prints, cost of matting, and cost of shipping, entering photography competitions can start feeling a bit expensive. This is why learning where you can cut corners without compromising your work is important.

Artists struggle with many emotions throughout their day. One of the most typical emotions is a sense of inadequacy, both in business and creativity. How many times has budget, fear, and challenge stopped you from getting things done? Whatever your excuse is, it’s just that: an excuse. Here are three thoughts that are holding you back as a photographer and how to overcome them.

“Who am I to tell people what they ought to do?” I taunted myself as I wrote my first article for Fstoppers. I wanted to convey how much of an impact that asking for what I wanted had had on me. Nevertheless, I was acutely aware of being condescending as I don’t consider myself old enough, wise enough, or successful enough to warrant people’s ear. As the post went up, I read and reread my work, even though I had proofread it several times before it was published. I tried to assume different characters to gain new perspectives and understand ways in which people might react badly to my advice.

If you are active in a Facebook Group, you most likely have wished at some point in time that you could stream what you are doing live to them. The connection with a tight-knit community makes you want to share with them often. Until today, you would have to invite people to come view you somewhere else: Periscope, Facebook Live on your personal page, or any number of other options. It was unreliable, as people often don't want to have to access things through another app, especially if it involves a download for them of something they have never used before. Now, you can stream directly to a Facebook Group using the Facebook Live feature.

As a studio owner I am privileged to see many different photographers working in my studio space. I have a chance to observe their individual working styles and to see what results in success. Over the past couple years I have noticed some rather interesting trends. Let me give you some insider tips after observing how some of the top photographers work.

Having your images stolen at one point or another is virtually a formality when it comes to being a photographer. It’s frustrating, not least when it happens through one of your customers. One new website claims to have the solution to make sure you never get ripped off again.

As a photographer, you’re in the business of making people look and feel their best. Unfortunately, it’s impossible to make every single client happy. You’re inevitably going to encounter an angry client at some point in your career. Learning how to either defuse or compromise in that situation can mean the difference between losing and keeping a client or even avoiding a lawsuit. Here are three steps every photographer should use in those situations.

It’s easy to feel that we have great ideas for our images, but that we simply don’t have the budget to execute them to the standard we’re picturing in our minds. You should always try to find ways to be creative on a budget, so here’s how and why you don't have to spend a fortune to produce good results.

A lot of photographers are afraid to put their work out into the public eye for fear that its not perfect. A lot of work goes unseen because the photographer wasn't comfortable enough to show what they created. Chase Jarvis interviews Austin Kleon, the author of the book Show Your Work!: 10 Ways To Share Your Creativity And Get Discovered, and delves in 3 reasons not showing your work is a bad idea.

If you have ever tried to create an album from an event that you have photographed, you know the difficulties that can come along with the creation process. If you have experience using Adobe InDesign, you are off to a good start and most definitely have full control of your album. However, InDesign is a complex program that takes time to learn and even more time to become timely and proficient with. A ways back while listening to a podcast I heard about Fundy Designer. Fundy is an all-in-one design suite that can be used to design, sell, proof, and print with ease. The application goes beyond album design and covers many aspects of your photo business, helping you focus on providing your clients with beautiful, timeless prints, along with a variety of other options to help your brand grow.

There is such a lot of talk going around about branding. But what exactly is your brand, and how do you use it to help you reach a wider audience and market your photography? Your brand is the core of your marketing, the central theme around your photography. Your brand is not your logo or your company name, unless of course you are Apple or Nike.

Ever since Facebook changed to curated news feeds, there has been endless grumbling in the photography community about diminished reach and post engagement. That shouldn’t stop you from trying to beat their algorithms. You can still have a ton of success with Facebook posts. You just need to know how to work the system.

As someone who makes a full time living working as a photographer I am often asked for advice on how to get started and how to make it in this career. Despite the seemingly impossible odds, it is in fact quite possible to make a fantastic living in this industry. Former assistant to Mario Testino, Alexi Lubomirski, has created one of the best videos I've seen describing the persistence and tenacity required to succeed. If you are looking for a dose of motivation I highly recommend giving this a watch.

Lately, I’ve noticed a huge surge in the number of emails I’ve received inquiring about my interest in partnering up with a website or app that claims to be shaping the next generation of holiday photo. One email even introduced its company’s services with a tagline of “the app that’s replacing selfie sticks.”

My high school enemy is my new best friend. I'm talking about a glorious thing called "tests." In the photo world, a test is a shoot set up for the sake of portfolio-building, experimentation, fun, or all of the above. It's not a paid shoot, but these suckers pay off big time. A test shoot is when you book a model (we'll talk about how) to shoot a concept that you put together. As I'm writing this, I actually have my journal open on my desk in mid-plan for a test that I'll be shooting later this month. Let's talk about a few reasons why testing is so important, how to find models, reach out to agencies, and what you need to do once your model is booked. Dig in!

Marketing your photography business in 2016 doesn't have to be expensive if you’re willing to put in some elbow grease.

Jeremy Cowart is a household name in the photography industry. Recently Jeremy was classified as one of the 30 most influential photographers on the web by the Huffington Post. After studying graphic design, he continued on to become a well-known celebrity photographer. We all know him from famous photos of Taylor Swift, Carrie Underwood, and even the Kardashians. But who is Jeremy Cowart? And what motivates him to be a photographer, an artist, and a humanitarian?

Do you have trouble keeping clients? Maybe you've had a few customers you thought would be repeat customers, but somewhere along line, they just weren't satisfied with their experience to come back. Even if you shoot the best photos of your life, simple communication mistakes, a lack of business knowledge, and poor planning can ruin a shoot or client interaction, just as easily as bad photos. In this eight minute video, Jay P. Morgan goes over seven ways you can loose clients, and discusses how to react properly to these common issues photographers face.

Even if you've never heard of Victoria Will, you probably have seen her awesome moving portraits of celebrities. These captivating images give a new take on celebrity portraits. Some might say they are simply amazing, but others might give a different opinion. We sat down with Victoria to give you this exclusive interview and discussed the inspiration behind these images.

Are you proud of every commercial photo or corporate video production you’ve done? Have you ever found yourself explaining to someone, maybe even a client, about how a project you worked on could have been better, but you were held back by the lack of a big budget? That’s understandable to a point, but I think there has to be a certain standard of quality with any production, regardless of budget.

If you ran a poll to find out what are some of the biggest pet peeves that a photographer experiences when dealing with clients, undoubtedly, requests for all raw files from a photoshoot would be up there on the list. Many newer photographers cave in to the pressure of trying to appease their clients but the reality is that this is, in most circumstances, an unfair request that could do more harm than good. Fellow photographer Jessica Kobeissi explains why in this video.

My name is Nico, and I'm a professional urban/street photographer based in London. In this article, I will show how you too can use Twitter to get more photography jobs, develop your network, and get your work seen by the right people. At least 90% of my paid photography work, including Adidas and Amazon, has come from interactions on Twitter, and anybody with a high-quality portfolio can do the same by following my simple tips.

The world wide web was set ablaze this week by the photography community when Brides.com published an article telling prospective brides which vendors they should and shouldn't be feeding, and this advice strongly suggested photographers should not be fed. Of course, anger ensued. Surely, in this day and age, the author would have crafted a rebuttal or an apology to the legion of photographers in the trenches that she had scorned. Nope. They silently covered it up.

I encounter lots of people who are torn between pursuing their passion for photography as a career or keeping it as a treasured hobby. There’s naturally that underlying paranoia that doing what you love full-time and taking on the pressure of monetizing it will kill your enjoyment. I’d like to say that years after going “pro,” I still love what I do every day. If you’re unsure and need convincing, here’s why I believe you too should take the plunge.

Email etiquette. Nobody tells us how it should be done. Much like taking photos, it's something we tend to learn as we go along, and our individual email style can take several years to shape. Here are many of the things I’ve learned through dealing with a multitude of different clients, including how best to address and engage with those with whom you’re doing business.

One key to longevity in filmmaking or photography is to have regular clients that you enjoy working with. What’s even better is when you have enough work coming in from those top clients, so that you can actually pick and choose the projects you take on, and even go as far as to expand your business or pass work off to qualified associates for a modest finders fee. It takes a long time to get there, but being savvy about building a client base can help tremendously.

Adobe’s last quarter results are out, and they’re better than ever. Adobe’s Creative Cloud and media business rose 35 percent thanks to a 23 percent beat on subscriber expectations, while the company’s overall net income more than doubled from $88.1 million to a staggering $222 million. Adobe’s fourth-quarter earnings report shot its stock to all-time highs. On one hand, that’s good business. But what does this mean for creatives who have felt an increasingly rocky relationship with the software giant?

Say it with me: "Done is better than perfect." I'm positive I'm not the only photographer on this planet that lets perfection get in the way of "good" far too often. While the concept itself is one mountain to tackle, becoming a more efficient photographer goes a long way in making the realization of a smooth and functional business a reality. The folks over at KISS Books have reached out to 10 photographers to find out the things they would never do — the things that kill efficiency.

If you consider yourself an artist, with the sole intent of getting hired to create beautiful imagery and hope that people are going to come knocking at your door to buy your images, congrats! You’ve failed as a photographer in 2015.

FotoClient is a new cloud based platform which aims to be a total business management solution for photographers and studios. From lead management to invoicing FotoClient wants to tackle it all. I put it to the test at my studio to see how it performs in the real world. Starting at just $10/month, could this be the solution you are looking for?

At some point or another, most of us photographers will have a chance to work a job that requires us to hire help. It may be a one-off, or perhaps your studio has come to a point where hiring a full-time assistant makes sense. There are so many factors that go into hiring another person, even full-time. Thinking of the expense, the role that person will play, and how they will fit into your style are just the beginning of these considerations.

Many photographers start out as hobbyists and part-time photographers while relying on a day job to pay the bills. Maybe you shoot on the weekends and edit after hours. But at what point should you quit your day job and commit to becoming a full-time professional photographer? Here's how to take that first big step in your photography career.

There are a zillion photographers out there, but there aren’t a zillion clients. How do you make your work stand out? Success comes when a client will book you because it's you and not because you are just another good photographer. In the process, having a recognizable style might also make you a happier photographer. But how can you get there?

Retouched Magazine, the interactive magazine from retoucher and beauty photographer Julia Kuzmenko McKim, has recently announced that they are also now available in PDF format. The magazine brings some of the most talented and experienced photographers and retouchers together to teach and share their insight into the field of retouching. Topics from the pro tools and methods for retouching, building your portfolio, and being successful in the field of retouching. Articles come from the top photographers and retouchers in the world including Pratik Naik, Benjamin Von Wong, and Joel Grimes.

Are you struggling to make it as a professional photographer? Here are the top five warning signs that your career is headed for failure, and how to overcome your own self-defeating habits.

Facebook has recently made it easy for users to create Instagram ads through their platform. For some time, Instagram has been one of the best avenues for photographers to reach potential clients and vendors that they would like to work with. With the ability for anyone - small and large businesses alike - to create sponsored Instagram posts directly through Facebook, it is now easier to reach a wider scope of potential clients.

There is a new cat in town and it's roaring like a lion. PICR is a startup from Portland, Oregon that promises to make your life as a photographer easier. They have created a platform for photographers that could build a bridge between the potential consumer and the service provider. An online agent of sorts. Can they really deliver?

As creatives, we have to stay inspired, focused, and always be moving forward. Aside from focusing on creating beautiful, desirable work, if you want to survive doing what you love, you have to have a good business sense. For some of us, this comes naturally, for others it is a learning process. No matter what your experience with business is, you can always learn more. Between books, classes, and mentors, the options for learning are endless but between our personal lives, creating artwork, and what our budgets allow, the option aren't always as broad. Podcasts are an awesome, free way to learn about the business side of your craft. They can be informative, inspiring, and allow you to learn while you work. While there are tons of podcasts out there here are my top three favorite when it comes to the business side of photography.

Once in a while, despite our due diligence and training, we all end up in circumstances where we must handle a difficult situation. As a model with a wide range of experience, I have a large network of professional photographer friends and have seen first-hand how unprofessional my fellow models can be. Here are a few ways to handle a variety of sticky situations without compromising your reputation as a respectable industry professional.

Let me preface this article by stating that this is based on educated rumors. Late in September, the rumor mill was flying with speculation about Samsung shutting down its Digital Camera Division and the NX line in particular. This was sad news because many photographers throughout the industry have found that they really like the NX cameras and their price point values. Samsung officials responded stating that this was just a rumor and that the camera division was very much alive. Well, this week, several factors seem to be hinting to the contrary.

Ahhh…..rejection! Everyone has experienced rejection many times in their life, but it is especially prevalent in the fashion and photography industries. I’m sure you have been rejected as a photographer before, whether it was by a gallery, publication, or model you have wanted to work with. I can safely say that if I had a dollar for every time I experienced rejection as a model, well, you get the picture. I have been rejected by some of the sweetest photographers, who unintentionally made me feel like I should never have reached out. Similarly, some photographer’s rejection tactics needed some major fine tuning and left me feeling fed up with how some people in the industry tend to act. As a model, I 100% understand that I will be rejected 9 times out of 10. It is completely okay to say no! Saying no is healthy! But it should be done with professionalism, tact, and respect.

Working in the creative arts world has always involved the struggle of conveying value to clients and educating them that our time has value and that exposure doesn't pay the bills. It's nothing new, and it will likely continue, especially as the barrier to entry in the industry continues to fall, but we all have the power to change it.

While all photographers are unique and differentiate through their style and specialty, there is one constant throughout: client experience. All photographers must provide an excellent client experience in order to stay in business. When clients choose us to document their lives, they may love our style and even like the final product, but if they have a poor experience, they will not recommend us to others or refer us new business. Particularly in the boudoir genre, because we provide such an intimate service, the client experience must be a priority for a photographer to be successful and have a lasting career.