Who doesn’t love watching the X Games? Those athletes are crazy. Just as captivating, though, is this behind-the-scenes two-part video on The Northface and X Games Baldface commercial. Director Todd Jones pulls out all the stops in this two part BTS documentary, breaking out a Phantom HD Gold, a helicopter, and building one really enormous jump.
It goes without saying that besides the Superbowl commercials, we can pretty much expect the same run of the mill advertisements. Whether it's cartoon bears with toilet paper stuck to their butts, or of babies talking like grown adults, this commercial really blew them all out of the water. Advertising film director, Bruno Aveillan, (along with a crew of about 50 people) spent two years putting together this epic 3.5 minute journey celebrating the 160 year history of luxury jeweler, Cartier .
Corey Rich was one of the first photographers to demo the new Nikon D4 . His extreme athlete documentary "WHY" was one of the best product launch videos I've seen yet. Luckily for all of us, Nikon asked Corey to produce a behind the scenes video on how he and his crew filmed the various athletes for the short film. Watching this BTS video was one of the most inspiring videos I've seen in a good while. Not only am I pumped to have
Canon France has just released what has got to be the most interesting promo video for a new camera in some time. Not only do we get a sneak peek at the video quality and capabilities of the 5d Mark III, but we also get a look into the sport of Radball: something I can only describe as "soccer meeting BMX meeting Urban Outfitters."
It's crazy to compare todays advertising campaign's to those of 30 years ago. They are becoming more involved, creative and technically advanced than we could have ever imagined. In this video, Photographer Tim Macpherson takes us behind the scenes on the new campaign for the fabric company 'Sunbrella' which was shot and filmed in South Carolina! While this video lacks technical information, it is still really awesome to see how much planning and time it took just to film and shoot one simple scene.
Now this is pretty wild. Commercial sports photographer Nick Laham was forced to photograph New York Yankees baseball players in the in a bathroom stall instead of a proper studio. Instead of using a proper medium format or flagship DSLR camera and making due, Nick went with the next obvious choice: the Apple iPhone. What's even crazier is Getty Images,