Commercial

[BTS Video] Light Painting Product Shoot Of A Volvo Big Rig

[BTS Video] Light Painting Product Shoot Of A Volvo Big Rig
Product photography can get pretty tedious at times, but this shoot for the new Volvo FH 540 is on another level. Tim Bjorn shows us how to shoot a massive, shiny vehicle all while having an incredible workflow and paying much attention to detail. Check out the full post and see how you can incorporate these techniques into your shots where you're model is larger than your lights can cover.

[Video] 2 Great Video Production Tips For Products

[Video] 2 Great Video Production Tips For Products
The guys over at SLR Lounge created a killer new bag called the "ONE" bag that can be used to hold just about anything you need. A couple weeks back they created a kickstarter project to help raise money to produce the bag and they also created a BTSV that explained how they shot the kickstarter video. If you are at all interested in video then you should check out their 2 latest videos that focus on 2 different shots in their promo. Check out the full post for the second video.

[Humor] A Trick Any Fashion Photographer Needs To Know

[Humor] A Trick Any Fashion Photographer Needs To Know
Doesnt matter if you're a pro, semi-pro or a beginner - you can always learn new things. Check out this great trick for all you fashion photographers out there. This might save you some post processing time and more importantly, people wont judge you for retouching the models in your shots. Do you have secret tricks of your own? share it with us below. Do you think this commercial is offensive? answer our poll

[BTS Video] This Could Be The Most Barbaric Product Shot Tutorial Ever

[BTS Video] This Could Be The Most Barbaric Product Shot Tutorial Ever
This video is a couple years old now but it's the first time I've seen it. One part Geico caveman, two parts Macgyver, Bryan Peterson shows how easy it can be to create a simple yet eye catching stock photo. Using nothing more than a Nikkor 200mm Macro Lens, some sparkling water, a glass, a lemon, and some old Christmas wrapping paper, Bryan shows you how easy a product shot can be if you just focus on the composition and some easy reflector lighting. What shocked me even more than this DIY photoshoot next to an interstate setup was the realization that someone gave me his super popular book Understanding Exposure as a gift years ago and it's here on my bookshelf. His tips make photography look so easy, even a caveman can do it!

[BTS Video] Dancing Bears In UK Cereal Commercial

[BTS Video] Dancing Bears In UK Cereal Commercial
Weetabix Food Company recently produced a new commercial to advertise their Weetabix Chocolate Spoonsize Cereal. The young hiphop dancer in the video is talented, Arizona Snow, and the Teddy Bears - well, they're actually giant life-size costumes. Weetabix brought in professional hiphop dancers to dance inside of the costumes in front of a green screen. The concept behind the commercial is the cereal sparks kids imaginations. Regardless, it's pretty awesome to watch this little girl tear it up. Click the full post to see the behind the scenes footage.

[BTS Video] The Never Ending Fashion Photoshoot

[BTS Video] The Never Ending Fashion Photoshoot
Amy Lynn must really want to win some of the $20,000 in photo gear we are giving away in our Behind the Scenes Contest because the photoshoot idea she came up with is one of the most original ideas we've seen yet! Amy wanted to create a fashion image with a twist. Her plan was to take a bunch of photos of her friends in a circle and stitch them together in a way that would allow the viewer to pan around the scene in full 360 degrees. I wasn't quite sure how the image would turn out when I first started watching her video but the final product is pretty impressive. I've embedded the final image HERE so make sure you check out the full post to see how awesome this turned out. If you have any questions for Amy about how she created this awesome fashion image, leave her a comment below. We wish Amy and everyone else who has entered this contest so far the best of luck!

[BTS Video] Next Time You Photograph An Outdoor Building, Try This Technique

[BTS Video] Next Time You Photograph An Outdoor Building, Try This Technique
We are heading into the final stretch for our 2011 Behind The Scenes Contest and someone is about to win a truckload of gear! The latest video that caught my attention was from LA photographer Mike Kelley. Mike has been featured on our site before but in case you missed that post, his portfolio is full of some pretty kick ass commercial images of buildings and outdoor environments. So it was only fitting for his contest entry to showcase how he approaches an outdoor commercial architectural shoot. Mike uses a lot of exposures and some well thought out accent lighting to create a composite image that looks really nice. As much as I love this video, Mike won't win this competition by impressing anyone here at Fstoppers. Instead his video has to make a lasting impression among our celebrity panel of judges. If you have any questions for Mike, leave them in the comments below.

[Business] The Best Business Advice For The Working Photographer

[Business] The Best Business Advice For The Working Photographer
Okay, I know my title is a bit dramatic but nevertheless I really think this is one of the best videos I've seen this last year for any working professional. Yesterday, Chase Jarvis had Ramit Sethi on his Chase Jarvis Live site, and the conversation was a cornerstone pillar for any working professional photographer. You see, Ramit is a New York Times and Amazon best seller book author (his book I Will Teach You To Be Rich is a classic), and he dropped by Chase's studio for some candid yet blunt answers on how a professional should run his career. Ramit covers how to book worthwhile jobs that satisfy you both creatively and financially and a ton of great advice that can be very psychological at times. The interview is super long so pace yourself, but if you stick with it I think you will be 10x more successful than you currently are (but hey I'm no fortune teller). Oh and if you want an early start on a great career in photography, why not let Chase Jarvis judge your own work by entering into our behind the scenes contest he is judging! Sorry about the sound at times.

[Video] How Many Lights Do You Need To Light A Delivery Truck?

[Video] How Many Lights Do You Need To Light A Delivery Truck?
A few weeks ago, commercial photographer Jay P Morgan showed us how to balance strobe light with ambient light on a large 18 wheeler (which involved closing down a California highway on ramp). In this video Jay is shooting a lifestyle image for Pilot Freight Services which requires him to light a large outdoor areas with studio lighting. The answer to the question in the title could probably be "one light," but using one strobe on a commercial shoot is not only going to produce a less than perfect image, it is also going to look unprofessional from the eyes of the art director. When photographing large advertising campaigns, I've learned that giving your clients that "wow" experience is perhaps even more important that the actual final image so don't underestimate the saying under promise and over deliver. What is great about this photoshoot is that even if you don't shoot large campaigns like this on a daily basis, it should still force you to think why certain lights are needed, and more importantly, ask what you yourself would do if this was your hired job.

[BTS Video] Backstage At A Victoria's Secret Shoot With Photographer Russell James

[BTS Video] Backstage At A Victoria's Secret Shoot With Photographer Russell James
Russell Jamesis perhaps my favorite photographer of all time. His images of sexy women never look cliche, and basically everything about his photographs are brilliant. But few people probably know what steps Russell took in becoming one of the world's most successful photographers. Check out this behind the scenes video as Russell photographs the 2011 Victoria's Secret Christmas campaign and dives into his history of becoming a photographer. I love how much attention goes into making the models comfortable and creating a connection with them. If it wasn't for Peter Hurley teaching me otherwise, I would have completely gawked at Russell's lighting and production. In reality, what makes every one of Russell's images stand out is his subject's connection with the reader. Hope you guys enjoy this as much as I did.

[Contest Entry] How To Shoot Fashion By Nick Fancher

[Contest Entry] How To Shoot Fashion By Nick Fancher
A few weeks ago we posted a video by Nick Fancher that became a huge hit. Nick showed us what it was like to shoot for an online clothing store that required over 10 unique looks shot and edited every day. I was hoping that Nick would create another video for our Behind The Scenes Contest which ends on December 31st and lucky for us he did. With a camera and a few on camera flashes, Nick creates some fantastic shots.

[Video] How To Shoot Moving Images Of An Audi R8 GT

[Video] How To Shoot Moving Images Of An Audi R8 GT
There are a ton of car photographers out there but very few of them are this good. Lee Howell just sent me his newest portfolio shoot that involved shooting a new Audi R8 GT in a soon to be opened tunnel. Lee got his hands on one of the craziest car rigs I have ever seen and walks us through the basics of his production. With a little bit of post work, the images become world class shots. Head over to Lee's website to get more info and pictures.

[BTS Video] Joe McNally's Epson Photograph Is A Circus In The Air

[BTS Video] Joe McNally's Epson Photograph Is A Circus In The Air
Most people know Joe McNally for his photojournalism or his editorial work. Others know him as the author of some of the best photography books on lighting. But Joe "numnuts" McNally is also one heck of an advertising photographer too. Recently Joe photographed the Anti-Gravity Dancers in an ad campaign for Epson's new R3000 printers. By using huge Octobanks and powerful gridded rim lights, McNally and his team were able to create some dramatic portraits of the dancers flipping and soaring above the New York City skyline. Click the full post to see the final image and a BTS lighting setup and head over to Joe McNally's Blog to view a ton of images throughout the day. This shoot looks like a ton of fun and has my wheels turning a bit!

[Video] Quechua Brings The Animal Kingdom Together For A Commercial

[Video] Quechua Brings The Animal Kingdom Together For A Commercial
These days it's not surprising to find out that most of what you see in a movie or commercial is completely green screened or created with CGI. So I was pleasantly shocked when I saw the behind the scenes video for the outdoor clothing company Quechua's latest advertisement. The slow motion footage of wild animals interacting with hikers and campers is nothing sort of amazing. Hopefully you guys enjoyed this video as much as I did. Click the full post to watch the final video. Happy Thanksgiving everyone!

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