Jay P Morgan is a commercial photographer out of California who has a history of creating some of the best most educational behind the scenes videos out on the internet (click here to watch tons of them). In this video Jay explains how you can shoot athletes in a studio environment and composite them into any scene easily and effectively. I want you guys to take note of how Jay breaks down his photography approach and offers concise and detailed information about his shoot. If you are interested in winning our Behind The Scenes Contest (and instantly having a studio of your own), you are going to need to explain your process thoroughly and in an interesting manner. Also be sure to check out the full retouching video on Facebook to see how everything was pieced together in post.
The amount of effort that went into Sony's 3D commercial Two Worlds is pretty unbelievable. I've watched this video twice now and still don't know if I know what I'm seeing. The creative team filmed the actors at 2500 FPS which required more than half a million watts of lighting and some of the largest fabric grids I've ever seen. Then using green screen, they filmed tons of slow motion projectiles to help their CGI team in the rendering of the background and moving elements. Because super slow motion video often looks fake even if it's real, making sense of what is real and what isn't real in this video is what makes it so interesting to me. Check out the video below and click the full post to see how they created this commercial inspired by the legendary Leonard Cohen.
Now this isn't your normal behind the scenes video. The guys over at Jess3, a creative agency, were asked by ESPN to create a video that explains how the Nielsen television rating system works. I know it sounds a bit boring but it's actually pretty interesting to see how it works especially if you've ever wondered how in the hell Two and A Half Men is rated as the top tv sitcom on the air for the last several years. Check out the behind the scenes video below on how director Mark Kulakoff created this 70s concept and employed his "2.5D" vision into the final production. Click the full post to watch the final ESPN mini show.
Chase Jarvis has become one of the most inspiring figures for both amateur and professional photographers alike. His successful career as an advertisement photographer has only been eclipsed by his overall entrepreneurship. Recently Chase sat down for an interview with Tamara Lackey to explain his self proclaimed "10 year overnight success". I absolutely love his statement "what makes you hirable is not your technical proficiency, that is assumed...it is your vision: how you see the world." So many photographers focus entirely too much on their lighting and completely overlook creating an image that resonates with their viewer. There is a quote that says something like "a photograph that requires a caption is a failed photograph" but I think a photographer could go further and say "people don't care about what you had to do to create the photo, they just want to be wowed by the final image."
Videographer Jeff Newton is most well known for his work shooting war zones. When he wasn't being shot at Jeff decided to take up climbing as a hobby and through that heard of free climber Alex Honnold. After meeting Alex, Jeff was hired to film one of his giant free climbs. In the quick video below Jeff takes us through his setup for his segment for 60 Minutes in which he filmed Honnold climbing without any sort of safety gear on a massive rock face. The setup alone took 2 days and a huge crew of people to pull off.
Ryan Enn Hughes just submited his entry for our BTSV contest and it is quite impressive. Ryan teamed up with The Big Freeze and set up 48 D700 cameras in a circle and then fired them all at once as dancers did their thing. The photographs are pretty cool on their own but the real magic happened in post during the editing phase when Ryan teamed up with sound designers at Zelig Sound to create two incredible 30 seconds videos. Obviously this is an extremely high budget project but our contest will not be judge on that so don't be discouraged if you don't have 48 $3000 cameras to play with. As always, you can check out all of the submissions to our contest as they come in here on our forum.
A couple months back Patrick and I flew up to Chicago to film a BTS of a Gatorade commercial featuring Chaz Ortiz. We have still not completed our BTSV but someone just sent me ANOTHER Gatorade commercial shot at the very same school featuring Chaz Ortiz that has a killer BTSV. The video below was shot in one single take and it will blow your mind. Our video should be released soon but it will be hard (impossible) to top this one. Check out the full post to see the BTS.
This video was featured on the Fstoppers Forum and it had me laughing from the beginning. Luckily there is also a behind the scenes video that explains how in the world they created all of this "HD Porn". I would have never thought in a million years you could mix Iron Maiden, the most ridiculous looking poodle, the largest bubble machine I've ever seen, and flashing neon lights to produce an entertaining commercial for Sony high definition products. Then again I'm not paid the big bucks to think this outside the box either. Enjoy the final commercial below and then head over to full post to see how everything was put together.
What could be more fun than drifting a MINI Coupé around Rio, Brasil during Carnival? Director Paulo Martins takes you behind the scenes in the latest MINI commercial from the Another Day, Another Adventure campaign. Instead of filming the commercial during the annual Carnival in February, Paulo recreated the festival months later so he could drive the car directly into the parade. I have to admit I was a bit nervous watching the stunt drivers weave in an out of the city but it does make me envy one of these small cars.. Click the full post to watch the final commercial and head over to the MINI Youtube Channel to watch other commercials in the series from Honk Kong and Iceland.
Taking your creativity to the next level can make all the difference between typical photographs and artistic photographs. Orb Outerwear just released their new Fall 2011 fashion designs and they included a fun behind the scenes video to go along with it. So many photographers already have a pretty solid understanding of lighting to produce great photos. What they lack is artistic vision to do something different and unique. Everyone who reads this blog can easily create a small team of set designers, hair stylists, makeup artists, and clothing stylists to produce studio quality catalog profiles. Try putting something like this together for your entry into the Behind The Scenes Contest we are running. Unfortunately I could not find out who the photographer was so if you know the talent responsible for these please reply in the comments. Click the full post to see a stop motion video of some of the final images (the snow shoot doesn't appear to have been published yet).
I'm sure many of you have heard the saying "overcast skies make for amazing photos". While it's true that soft overcast light is usually more flattering on people's faces, it can also make your photos super boring and even gloomy. So what can you do with your bag of tricks to spice up a photo session during cold, rainy, or overcast days? Damien Lovegrove explains how you can use a "dingle" (or more commonly a Cookie) to bring some pseudo-sunlight into your portraits . This clip is from Damien's Speedlight Mastery DVD and he does a great job explaining this super useful technique that can be applied to many of your own shoots at almost zero cost. Next time you see those interesting shadow patterns while thumping through your girlfriend's fashion magazines you can imagine the dingle that created them!
A big part of what makes commercial photography so interesting is it often requires photographers to incorporate the latest graphic trends into their work. In other words, in order to cut the mustard in commercial photography, you not only have to be at the top of your game but you also have to produce something eye catching in a market full of interesting media. That's exactly what photographer Gary Land did with his latest Adidas ad featuring soccer superstar Lionel Messi. However, his arsenal of Profoto lights and heavy photoshop has caused a bit of controversy over on the Strobist website where many photographers are claiming the final image is a bit overkill. I personally love the final image and think the direction Gary went is exactly what separates the boys from the men. However, I can appreciate the purists point of view who think great advertising photos should remain true to real life and capture a more realistic vision. Check out this great behind the scenes video of the latest Adidas shoe ad and let us know what you think in the comments. Check out Gary's interesting website as well for more inspiration.
Telstra, an Australian wireless carrier, recently produced an ad for the Motorola Zoom tablet. Instead of creating everything with computers in post, the team created most of the moving sets by hand. The question then becomes; was their effort worth it? Can consumers even tell that much of this is real or does the average person consider everything to be fake these days? Although this was an amazing accomplishment, I'm not sure it was worth the extra effort.
In this weeks episode of The Slanted Lens, Jay P. Morgan shows us how to light and photograph a glass bottle. This video is also about superimposing products into real scenes so that the product looks it's best. Tutorials like this are priceless for anyone who is interested in product photography. Glass can be extremely tricky but Jay makes things super simple for us.
Patrick and I were invited to shoot a behind the scenes video with beauty photography Sam Yocum in NYC a few months ago. I've always been struck by the lighting and flawless models, makeup, and retouching that can be seen in high end Beauty work and so I couldn't wait to see a real professional work...Check out the video below to see a little on how Sam works as well as a very detailed tutorial on how he approaches his post production. Click the full post to see a bunch of Sam's beauty images.