Facebook announced that this week they plan on rolling out a new "streamlined" look for Pages that will appear on desktop users. They claim it will make it easier for people to find information they want and that the new style will help the Page admins find tools they use the most. Here is a quick breakdown of what you can expect in the new design changes and features.
Some of the key features that Facebook highlighted for this new updated included a new timeline design, easier to access key admin tools, and a new "pages to watch" feature. These features all seem just to be OK. Will they be a huge improvement from what we already see? Not really. Based on what they posted, it seems to be just minor "improvements" to make navigation easier and to release one new feature.
The new timeline design will have a right-side column for all of your Page's posts to appear. Facebook said this will mean your posts will appear "consistently on your Page and in News feed." The left-side column of the timeline will feature information about the business. A map, phone number, business hours, website URL, and some photos/videos will appear in that section. Nothing "new" really. I personally preferred everything at the top how it was previously.
Now, no matter where you are at on your Page, you will be able to view information about ads you are running, new likes, new messages or notifications, and more. There is also a new navigation option which will appear at the top of the Page to make accessing your activity, insights, and settings much easier as well. These are all things that I think were pretty easy to get to before but I am pretty happy with this change.
The last part of the update they are pushing out is the new "pages to watch" feature. I have actually been using it for a few months now on a page I managed and it is kind of cool but creepy at the same time. "Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about." I have been able to use it for a company I got hired by to track their competitions Facebook history. It let me compare how many likes they were getting or losing each week to what the Page I managed was doing. That is great from a marketing perspective but creepy in a sense that anyone could do the same to you and as far as I know, you would never be informed. In the version I used, it was very simplistic and just showed likes. In the "new" updated Pages to Watch feature, Facebook actually shows a breakdown of total page likes, new page likes, posts this week, and engagement this week that those pages have been getting. Depending on your situation this feature can have its benefits or be absolutely useless.
Overall, I am not that impressed with all of the changes. It seems as if Facebook put a strong focus on making navigation better but gave up the current style to do so. I did not have issues with the current layout and navigation. I really just wish they would update their Facebook Pages App before focusing on the desktop version.
How do you feel about this new Facebook Pages coming out this week?