Falken Motorsports Porsche Photoshoot - No Rig No Problem

So you have a priceless Porsche race car to photograph for an ad campaign and you have to make it look like it's driving really fast, but space is tight and you left your stunt driver at home. So how do you get the shot of this car driving fast while parked? This is exactly the challenge car photographer Frederic Schlosser faced for this project. Watch the video and read below to learn how he executed this shoot perfectly.

Frederic told me about how he effectively shot this parked Falken Porsche that looks like it's going fast in the final images and put it all together using software that helps simulate motion on stationary vehicles :

"In general it's important for sure to get one shot without the car and one photo with spinning wheels. [Most people accomplish this using a jack to lift up the car and spin the wheels by hand.] For virtual rig shots I also like to to show a vanishing point. This gives the picture more speed in my opinion. I always try to do something crazy with virtual rig photos because it allows me to capture limitless angles of the car, and thus, I love to do things that would be nearly impossible to shoot real life. That's why I chose to create a dynamic shot of the Porsche driving during rain. It was really important to get nice water drops on the car, but since the car is moving and the water drops on the car have to move as well! So just using a water hose to spray down the car was not enough because the water was not moving fast enough. I used a technique which is very famous in portrait retouched called frequency separation and allowed me to move the water drops on the car. Another thing to add: we also had someone to move containers in the background for us. It was important to get Maersk containers properly displayed in the pictures since they are a partner of Falken!"

  • Client: Falken Motorsports
  • Intention/Goal: Shooting this famous race car in a nonconventional environment
  • We needed about one year to plan everything (from the concept to the shoot). Reason: Hard to get permissions for some locations to shoot this car. Pretty hard to shoot a race car because it's often on track and it could always have a accident
  • 8 hour photo shoot
  • Camera: Sony Alpha 850 + Zeiss 24-70/2,8
  • Lighting: Profoto D1 series + 1x4ft Profoto Stripbox
  • Virtual Rig Studio for the action shot







Check out Frederic Schlosser's other great photography:

Douglas Sonders's picture

Commercial Photographer (mainly Phase One medium format digital) and filmmaker based out of NYC. Started a site called Notabully.org to spread stories about well-behaved and positive pitbulls. Love cars, 80s movies, dogs, and adventure. Free time is spent traveling, sleeping, adventuring, or working on my baby, a 1969 Mustang Mach 1.

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This is great. The final shot looks awesome.
Minor bug:a accident -> an accident ;)

wow that final shot looks amazing.

This software is real sick. Most top level shooters are using it now.



This video is even better! Like i always say, behind every successful photographer, is his/her DI artist and Videographer!

Umm..what software are they using?

I know that the 3D software is Maxon Cinema 4D, if there was anything else then I dunno.


A 2500 dollar software?!

The image look sick though!

Totally worth every penny if shooting big car gigs... Very hard to justify if it's just a hobby

Yeah definitely a very impressive software, but a software that cost 2500 dollar, that's the highest cost of a single consumer software I've ever heard of (although it is intended for very specific professionals).

And just a genuine question, is it possible to get somewhat similar result through photoshop using mix of different motion blur filters?

Here's a price list of some other costly softwares.

Unless you're mindblowingly awesome, the time it would take to produce the same results in PS, would about add up to the cost of the software in a very short period of time, if you value your time at all.

I see. Cool, thank you. Was just wondering :]

see. Cool, thank you. Was just wondering :]

BTW, I wasn't bashing on the software.

Think I missed something ... what software is it that they are using ?

What software is it? Has that been removed?

It's called "Virtual Rig", Michael Miller shared it in his comment. :]

shoots Sony?! no way!! lol

killing machine

I guess what I don't understand is after all of this digital manipulation, is this more digital fx or photography?

I feel like the same results could have been achieved 100% digitally.

Did they use a kind of 'light painting' technique to photograph this? using multiple bursts of flash then combining the frames?