Behind the Scenes of the 2015 Milk Calendar with Arum Light (NSFW)

Last year we featured London-based photographer Jaroslav Wieczorkiewicz with Aurum Light for his 1940’s pin up inspired milk portraits, which were then picked up for Coca-Cola's Farelife campaign. His fresh take on motion and liquids was put together in a well received and sold out magazine. This year, Jaroslav brought it bigger and better with his team by creating this years titled calendar “Splash Heroes.”

In an interview with Fstoppers, Jaroslav explained why he determined that all the work was worth putting out another calendar this year.  Since last year they started later in the year they decided to start in March with the first of the three private photo shoots. Even though they launched this for the 2015 calendar, they had this general idea and storyboard in mind since California, 2012. As for the entire process, he decided that they would take longer, but try not to rush the creative process. So he was able to take a break and come back to the illustration and post production with fresh eyes. The whole setup took 5 days of shooting, with a ton of different colors of milk. Infinately more work than his 2014 concept considering all the milk color used was not all post production. The milk was pre-colored to give as much of a tint as possible, then enhanced in post.