When it comes to both photo and video shoots, anyone who can make an ordinary location feel cinematic and special is a true talent. It is something I have managed on occasion, but to do it with consistency is the real measure of a great photographer or videographer. In this video, YCImaging does exactly that as he shoots a music video in a normal house and the surrounding area, but using the right combination of creativity with the shots and post-production, creates superb results.
There have been a few times when I have been thrown into a setting that isn't really conducive to high-end photography and managed to pull off some results I'm truly proud of. Watching this video, I can see a clear commonality between both: lighting. If your location isn't all that interesting, you can salvage it with interesting lighting, whether you're replicating golden hour or experimenting with gels. Whether you like rap or not, watch YCImaging's results for A1 Haven here as it is excellent.
