According to BCN, Sony´s Mirrorless supremacy has been somehow attacked by Canon and Nikon in Japan. The sales figures show us that the EOS R system has 22.1 percent of the market, two months after its worldwide release. Nikon got 10.4 percent with the Z series.
The market is starting to show a direction that is obvious. Sony had a 99.5 percent share in July, so its reign naturally retreated with those new models. Canon is stepping ahead quiet strongly with the solid EOS R system. Also, we can see that the Nikon Z series got an important share. If we join Canon and Nikon, they achieve 32.5 percent, a really strong debut that menaces the king of sales, the A7 series.
What Could These Sales Numbers Mean?
Sony has been leading the market since 2013 and will not be defeated that easily. With its Alpha series, they earn 67 percent, double their competitors together. Still, on the other hand, this can mean that Canon's and Nikon's strategies were correct, placing an attractive product with a fair price. Also, we must have in mind that the Nikon Z6 will be sold at the end of November.
Who Are Those Canon and Nikon Buyers?
This is an interesting question, because it could be seen according to different approaches. For instance, that 22.1 percent could be represented by long-term Canon users who waited for the Canon EOS R release. It seems that Canon had a good product placement in the market. The EF adapter seems to work flawlessly and the batteries are the well-known LP-E6N that so many EOS bodies use. This transition is way smoother than switching to another brand. Also, the native lenses are getting really good reviews.
On the Nikon side, when the Z6 gets to the shelves and better glass arrives, a game-changing moment is quite probable. The Mount Adapter FTZ and the inclusion of IBIS was a great choice. Despite the Z7 price, 10 percent is a promising number. Will Sony attack the full frame market with a new model? I´m pretty sure that great times are coming to gear lovers!
Is There a Winner?
For now, we are opening a new chapter on the full frame camera market. Mirrorless is here to stay and it's the future; that's quite clear.
In the near past, Canon and Nikon were beaten by the Sony Alpha series. The switchers and the unhappy customers clamored for the last two years about the need of a full frame mirrorless body. Finally, Canon and Nikon answered, showing some promising models. We can´t forget that those are still generation one against a really mature and competent system created by Sony. We must wait now for the Black Friday and Christmas sales. They could give us some more clues about it.
We guess that the winner here is clearly the customer. Diversity is the key to innovation. So, let's grab some popcorn, sit comfortably, and watch this amazing match!