Self improvement, hustle, and gurus have been around for some time now. However, until recently, they hadn't fully infiltrated the photography industry, but that seems to have now changed.
In the last year, I have started to notice more and more adverts telling me how if I work hard and follow X number of marketing fundamental rules that I will have a six-figure income from my photography business. Sounds great, doesn't it?
However, it isn't that simple, and I have yet to find anyone who makes these claims and has a successful photography business outside of selling other people a dream. Add into this the new hustle culture where everyone is working 24/7, and you end up with a lot of people wanting to be professional photographers who are heading in entirely the wrong direction. I myself have fallen victim to the hype videos and ideology of being busy, but it really didn't help me at all.
In this video, I give my opinion on hustle culture and what I believe to be a conducive work ethos and lifestyle to put yourself in a position to become a better photographer and therefore have a more successful business. I also go over how I changed the way I work, moved away from the hustle culture, and actually started achieving more.