How Much Should You Charge When Licensing Your Photographs?

Sometimes, knowing how much to quote a potential client can seem impossible. Both sides know what they want, but finding something that works perfectly in each direction is often hard work. This excellent video from Evan Ranft gives a detailed guide on how to go about things, with a ton of bonus material tacked on the end for good measure.

Ranft draws on his own personal experience in explaining how he negotiates fees for licensing his images. As he notes, this is not a simple process, and no negotiation is without a degree of risk, but there are a couple of things you can do to try to make it work in your favor.

Once he’s run through his advice on licensing, Ranft answers some questions that he received on social media, including how to establish yourself as a photographer, and this is where some of the most valuable advice to new photographers is revealed. As with many things in life, there are no shortcuts here, just lots of hard work. “It’s not the fun answer, and I know it’s not the easy answer,” Ranft explains with refreshing honesty in a world where social media promises young people effortless fame if they can simply be lucky enough.

If you have any further nuggets of advice, be sure to leave them in the comments below.

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