One of the most nebulous concepts in professional photography is the task of pricing your services and products. If this is something you struggle with, this helpful video will give you a lot of great guidelines for knowing what to charge to maximize your income.
Coming to you from Karl Taylor, this excellent video details issues surrounding knowing what to charge for your photography. This is always a tricky thing, as there are no hard and fast rules, and many factors can influence your prices, such as your skill level, your genre, your target market, location, and more. Successful pricing requires finding the proper middle ground: if you price yourself too low, not only are you going to make it difficult to be financially viable, you may also inadvertently give the impression of being a lower quality photographer. And of course, charging too much can make you lose clients. It is an issue that you should definitely put a lot of careful thought and research into, as it will set the tone for your business. Check out the video above for lots of helpful tips.
And if you are really serious about building your photography business, be sure to check out "Making Real Money: The Business of Commercial Photography With Monte Isom!"