Raising your prices will not only keep your bank manager happy, but it will also help to accelerate your career. Time to add a few more zeros to your next photography invoice.
The team over at The Futur is back once again with another motivating video on the topic of raising prices with clients. This week, Chris Do has teamed up with business coach Joel Pilger to help guide illustrator Maryia Bulka through the challenges of raising the amount she charges for her work.
The video starts with Bulka expressing her fear of losing clients as a result of increasing her prices. This is a very universal fear which many of us creatives have, and business coach Pilger explains how it's best to focus on increasing your rates on newer clients rather than existing ones. He then goes on to stress how we should be positioning ourselves as experts rather than a service provider and how that shift in mindset can dramatically help when it comes to the conversation of money.
While this 13-minute video is helping out someone in the world of illustration, the tips and tricks both Pilger and Do suggest are just as relevant for photographers to use. I really love the suggestion of being busy as the excuse to repeat clients for upping the rate and how imagining yourself fighting on someone else's behalf can actually help when it comes to negotiating for yourself. This video is well worth a bookmark and a regular revisit to remind us how best to up rates with new and existing clients. I know we'd all rather just concentrate on taking nice pictures, but if you neglect things like rates you'll probably find yourself going out of business or that your career isn't where you wanted it to be a few years down the line.
Lead image by Burst via Pexels, used under Creative Commons.