Photographer Peter Cepeda is suing renowned model Gigi Hadid after she posted his shot of her on Instagram without his permission.
He took a photo of Hadid last summer, when she sported a jacket reading ‘Hadidas’ – a play on her surname and sports brand Adidas. Cepeda’s agency INF has since sold the image to various publications around the world, but are now claiming to be the sole owner of copyright and, as such, are suing for damages after Hadid posted the image on her Instagram. Cepeda claims she ripped the image from a news outlet, removed the byline which included his credit, and used the image on her social media pages. If true, this also violates photo laws, as the Digital Millennium Copyright Act (DMCA) states it as illegal to “violate the integrity of copyright management information,” - such as changing or removing the copyright info on a photo.
The post still remains live on Hadid’s Instagram account, with over 1.2 million likes.
The lawsuit was filed in a New York court last week. An extract reads:
As a result of Hadid's post, numerous prominent, commercial, online publications copied and posted the copyrighted photograph, crediting Hadid or Instagram. Peter has attempted to get in contact with the model and has made "numerous demands" to have the post removed but has been unsuccessful.
Cepeda is clear in stating that he licensed the photo to the Daily Mail and TMZ but not to Hadid herself, and has apparently since made several demands to her team, which have been rejected.
Who’s in the right here?