Most of us use Instagram to display our work. It has a great social aspect to it where people can follow your growth and see what you provide as a style. It's where clients go to see if you have what they want with regards to their brand image or way of portraying themselves. It plays an important role in a photographer's working life. As a social platform, they have copied from Snapchat with their stories and now they've copied Pinterest too. Although I don't like copying, let's see what it will offer.Pinterest is used to bookmark images and create collections to divide and save certain concepts and ideas. We are then able to share a specific collection with clients, models, hair and make-up artists, and showcase the vision of the shoot you want to achieve.
But, for the last couple of months, we have been also able to bookmark images that we thought were great on Instagram. We had the ability to keep a collection of images that only we could see by pressing down on the bookmark icon located at the bottom right of the image.
It was only one collection, and I like great landscape images, architectural shots and portraits, so the images got all muddled up into large feed, which wasn't very useful. You weren't able to give your phone to somebody and show these images to explain what you have as an idea like you could with Pinterest. I just used it myself to browse through and get inspiration for my work. Now they've given us the ability to save to separate collections.
Instagram have copied the ability to separate the different collections similar to Pinterest's "boards". It will be released this week if you haven't already got it, and if you long-press the bookmark you'll get the option of saving it to a specific collection.
For me, Pinterest is the go-to place for getting ideas together, but my general daily feed of the latest and greatest images out in the world comes from Instagram. Facebook, the owners of Instagram, is trying to make us use their apps as much as possible, and it'll surely affect Pinterest's use for the same type of function. I imagine I will be using this bookmarking function more and more, and not going to Pinterest when a shoot's post-production process starts.
For now, these collections you make are for you only, but I do believe they'll make it shareable in future. I expect to be able to share a collection containing my ideas and images of my own work mixed with others' I've "pinned" to portray a certain feeling to a client and team through Instagram in the near future.