While it is true that a photo or design element is instantly copyrighted the moment it’s created, there are still a few good reasons to update your copyright on your website and within your metadata in photos at the start of a new year.
Copyright has proven to be a tricky topic on the internet. From bands (and brands) who should know better using photos without permission in a commercialized manner to photographers stealing other photographer’s work, the internet is ripe with copyright infringement. While having that little “©2019” badge on your website and within your metadata on photos won’t prevent anyone from stealing your work, it’s still good to have.
Why It's Important to Have an Updated Copyright Footer on Your Website
Aside from adding an extra layer of legal protection for your brand and work, updating your copyright at the footer of every page of your website shows potential clients that you keep your site up-to-date and are attentive. To website visitors, seeing an out-of-date copyright footer is a sign that a website may not have all the most current info or portfolio work, even if that’s not really the case.
Adding Copyright Info to Your Images
There are many ways to add copyright information to your images, but one of the simplest ways to accomplish this is through Lightroom. Lightroom has an option to create a “Metadata Preset” with all of your pertinent copyright info. Within the preset, you’re able to add information to the IPTC Copyright and IPTC Creator sections (short for International Press Telecommunications Council, which is considered to be the professional standard of metadata). Again, though these steps will not stop anyone from stealing content, it does show a better level of professionalism than a hobbyist photographer and still gives an added layer of legal protection.
Lead Image by rawpixel.com via Pexels, used under Creative Commons.