Articles written by Danette Chappell
Professional photography is a business, and like any business there are patterns and traits that exist when looking at what works and what doesn’t work. Here are a few traits every successful photography business shares that you can incorporate into your business.
One of the biggest questions photographers have when starting their business is if they’re pricing themselves correctly. Even seasoned professionals sometimes question whether their pricing is correct. Here are a few tips to ensure you’re pricing realistically and accurately for your services.
When you run a photography business, client leads are everything. However, if you can’t get potential leads to respond to you, your business can flounder. Here are a few reasons why potential clients may not be getting back to you after they initially reach out.
Your “About Me” page is one of the single most powerful ways to define your brand, stand out from your competition, and make potential clients feel they can’t NOT hire you. So why, then, are you neglecting it? Here’s how to write a killer “About Me” page to capture more clients.
If you’re in a place right now where you’re unsure of your pricing, and you’re not booking as many clients as you’d like, it may be time to consider raising your pricing. Here’s why raising your photo package prices may help book more clients and make you love being a photographer more.
Have you ever wondered why some photographers have excellent photo-taking skills but can’t seem to get any business? Or perhaps you've noticed some photographers don’t seem to have adept technical skills but are getting a bunch of business. This may be why.
Practicing photography as a hobby versus building a business upon your photography are two very different monsters. Running a successful photography business is what distinguishes a pro from an amateur. Without the proper preparations or knowledge, your budding photography business can quickly flounder. Here’s what you need to know if you’re thinking of turning your hobby into a professional business.
Pixellu is a startup known for making extraordinarily intuitive and time-saving software for professional photographers. A company started by photographers for photographers, Pixellu aims to help streamline the workflow of product delivery, effectively giving photographers back their time, while simultaneously adding value to the final product the photographer delivers.
Jahla Seppanen of The Manual, which touts itself as “The Essential Guide for Men,” recently published an interview with Elliot Clarke aka the “Apartment Bartender” with tips and tricks for taking great cocktail photos for one’s Instagram feed. Although the interview is aimed at casual photographers, there are a few useful nuggets of info for anyone wanting to improve their product or cocktail photography.