Articles written by Danette Chappell

Beyond a slick website and a professional logo, and even beyond your incredible photography, your brand is what matters to potential clients. If you’re having trouble booking clients, or even defining where your business fits within the saturated photography industry, it may be time to reevaluate if your brand is strong enough to stick out. Having a photography business doesn’t mean you also have a brand. Brand building is a very intentional process. Here are a few areas to pay attention to if you feel like your brand may need a bit of work.

In a recent series about people, technology, and nature, Vice highlighted the growing problem of poachers who are using photographer’s GPS data to locate, harass, and kill rare animal species. In the US, one of the more prevalently poached species is the rattlesnake, a species that is almost exclusively North American.

I didn’t realize I was an introvert until I was well into my 20s. I’m not shy, and I don’t mind speaking up in a crowd if I’m asked a question, so I always assumed I was an extrovert. You can imagine my surprise, then, when taking the Myers Briggs personality test in college yielded the result that I was an introvert. It all started to make sense. I would constantly find myself shying away from social events, although I considered myself social and had many friends, and I never liked any job that included a high volume of social interaction within a day, it exhausted me. When starting my business, one of my biggest struggles became working with my introversion.

If you’re not creating your website with the correct goals in mind, you may be having a hard time converting your website visitors into paying clients. As creatives, we value good visual design and we want to make sure our websites are not only appealing, but are also showcasing our photography in a dynamic way. However, if we’re not asking ourselves the right questions while designing our websites, we may be losing possible clients. Here are a few potential reasons why your website visitors aren’t turning into paying clients.

Whether you’ve thought about it or not, psychology plays a huge role in successful photography. Even when considering technical aspects of photography like composition, exposure, depth of field, etc., psychology is part of the “why” behind proper camera settings. It's no surprise then that color plays a big role in emotionally provocative photography, and Michael Carroll recently published his book, “Retrographic” to document a project in which already emotionally-charged photographs from history are colorized to evoke even more emotion.

I remember the excitement of wanting to start and have a thriving wedding photography business. I remember how my heart would skip a beat whenever I’d get a new photography inquiry regarding my services, and I remember how desperate I was for any type of wedding photography gig. I also remember not knowing how to price myself, being scared that if I charged too much, clients wouldn’t want to book me. Or if I told a client no to a request, they’d find another photographer. I look back on the first few years of my business very fondly, but I also remember a few times that being a wedding photographer made me want to crawl into a hole and hide from the world forever.

Do you remember when it was easy to trick search engines into ranking your website high for a search term? Or the time when it was sufficient to insert your keyword all over your website and you'd rank high in search listings? The good ol’ days of purchasing a domain name that was literally your top preferred search term to rank for, and stuffing your website with that same keyword and tricking Google into listing your website first are long gone and the rise of content marketing has taken over.

Daniel Dean knew the total solar eclipse would be an incredible opportunity for him to capture something amazing. A few months prior to the eclipse, the idea of being able to photograph the celestial event became a blip on his radar after seeing in the news that the first solar eclipse crossing the U.S. since 1979 would be happening again in August. Here is the story of how this awesome time-lapse solar eclipse video came about and how it was made.

You’ve got a solid website, your photography skills are on point, you’ve been around for awhile, but you still aren’t getting any clients. Peers’ businesses are booming, you know there are plenty of clients to go around, and yet, you’re still struggling to get by with your photography business. There are a ton of factors that go into why a business fails, but here are a few reasons why your photography business may be failing.