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Danette Chappell
Las Vegas, NV

Articles written by Danette Chappell

Here’s What Not to Put in Your Portfolio

If you’re just starting off with marketing yourself and your photography business, building and displaying your portfolio is probably at the top of your to-do list. Here are a few aspects to consider when putting together your initial photography portfolio.

Wedding Photography and Finding Your Niche

The wedding photography industry can be described in one way: over-saturated. With this in mind, it can be an overwhelming and discouraging thought to stick out from the crowd. However, creating a niche for yourself is a surefire way to get seen by more clients.

Here’s What Photographers Should Be Putting on Their Blogs

For photographers, taking pictures comes naturally. Marketing, creating content, and blogging, however, may not flow as easily. Here are a few ideas to get your creative juices flowing when creating content for your blog.

How to Climb Out of a Creative Rut

If you’ve done photography professionally for any amount of time, you’ve probably found yourself succumbing to the daily grind of the job, and in turn, it becomes an obligation. If this is you and you’ve found yourself in a creative rut, here are a few ways to climb your way out.

This Is Why You Need a Photography Brand

If you’re trying to build your photography business, having a brand is essential to your success. Here’s why you need to focus on building your photography brand.

Better SEO: Finding Keywords for Your Photography Website

If you know anything about SEO (search engine optimization), then you know that finding good keywords is, well, key. Here are a few ways to find new keyword ideas and how to implement them on your website.

Myths of a Successful Photographer

When it comes to being a successful professional photographer, there are certainly many misconceptions. Knowing what some of these misconceptions are and how to avoid them can help take your business to the next level.

Here's What You Can Do to Make Your Website Rank Better on Google

When you jump into doing photography professionally as a business, you quickly learn that your website’s search engine results are an essential part of making your business successful. Here’s how to improve your visibility on Google.

Mac Users: Some Photo Apps May Stop Working After Mojave Upgrade

With the upcoming release of MacOS 10.14 Mojave in the fall, Apple has announced that it will be phasing out support for 32-bit apps. This is bad news for any photographer that depends on software that isn’t kept regularly updated by its developer.

Traits of a Successful Photography Business

Professional photography is a business, and like any business there are patterns and traits that exist when looking at what works and what doesn’t work. Here are a few traits every successful photography business shares that you can incorporate into your business.

Tips for Better Photo Editing Consistency

Consistent photo editing can be a huge factor in ensuring that your brand is cohesive. Knowing how to achieve consistency on a regular basis is a handy tool every photographer should have in their skill set.

Are You Pricing Your Photography Services Correctly?

One of the biggest questions photographers have when starting their business is if they’re pricing themselves correctly. Even seasoned professionals sometimes question whether their pricing is correct. Here are a few tips to ensure you’re pricing realistically and accurately for your services.

How to Say ‘No’ to a Client

Running a photography business and gaining new clients is exciting, but sometimes clients have unreasonable requests. Here’s how to respond to a client when you have to tell them “no.”

3 Ways to Book More Photography Clients

The most significant hurdle when running a photography business is booking more clients. If you feel like you’re in a “booking rut,” here are a few ways to help spread your brand awareness and book more photo clients.