If you’re just starting off with marketing yourself and your photography business, building and displaying your portfolio is probably at the top of your to-do list. Here are a few aspects to consider when putting together your initial photography portfolio.
Articles written by Danette Chappell
The wedding photography industry can be described in one way: over-saturated. With this in mind, it can be an overwhelming and discouraging thought to stick out from the crowd. However, creating a niche for yourself is a surefire way to get seen by more clients.
For photographers, taking pictures comes naturally. Marketing, creating content, and blogging, however, may not flow as easily. Here are a few ideas to get your creative juices flowing when creating content for your blog.
If you’ve done photography professionally for any amount of time, you’ve probably found yourself succumbing to the daily grind of the job, and in turn, it becomes an obligation. If this is you and you’ve found yourself in a creative rut, here are a few ways to climb your way out.
If you’re trying to build your photography business, having a brand is essential to your success. Here’s why you need to focus on building your photography brand.
If you know anything about SEO (search engine optimization), then you know that finding good keywords is, well, key. Here are a few ways to find new keyword ideas and how to implement them on your website.
EyeEm and Space for Arts are teaming up to give photographers free studio time in New York City to photograph and pursue passion projects. Here’s all the info you need.
In the technological age of social media, the term “street photography” is often overused and misrepresented. PDN recently interviewed three veteran photographers about what their definition of street photography is, and misconceptions about the art.
When it comes to being a successful professional photographer, there are certainly many misconceptions. Knowing what some of these misconceptions are and how to avoid them can help take your business to the next level.
When you jump into doing photography professionally as a business, you quickly learn that your website’s search engine results are an essential part of making your business successful. Here’s how to improve your visibility on Google.
With the upcoming release of MacOS 10.14 Mojave in the fall, Apple has announced that it will be phasing out support for 32-bit apps. This is bad news for any photographer that depends on software that isn’t kept regularly updated by its developer.
Professional photography is a business, and like any business there are patterns and traits that exist when looking at what works and what doesn’t work. Here are a few traits every successful photography business shares that you can incorporate into your business.
Consistent photo editing can be a huge factor in ensuring that your brand is cohesive. Knowing how to achieve consistency on a regular basis is a handy tool every photographer should have in their skill set.
One of the biggest questions photographers have when starting their business is if they’re pricing themselves correctly. Even seasoned professionals sometimes question whether their pricing is correct. Here are a few tips to ensure you’re pricing realistically and accurately for your services.
Running a photography business and gaining new clients is exciting, but sometimes clients have unreasonable requests. Here’s how to respond to a client when you have to tell them “no.”
Branding your photography business is the number one way to make your business stick out from the competition. Here are a few mistakes photographers make when they begin the branding process.
The most significant hurdle when running a photography business is booking more clients. If you feel like you’re in a “booking rut,” here are a few ways to help spread your brand awareness and book more photo clients.
Every few years we go through trends in wedding photography. The latest trend seems to be stylized photo shoots. Though stylized photo shoots are gorgeous and ripe with portfolio-worthy images, could they be hurting the industry?
Style Me Pretty, arguably one of the most influential websites in the wedding industry has announced today that the popular wedding inspiration website would be going dark permanently on April 30th. Here’s what we know.
Posing is an art and technique that must be honed. Many photographers may feel they're in a rut with posing or that their routine is lacking. Here are a few reasons why your posing may seem lackluster.