Style Me Pretty, arguably one of the most influential websites in the wedding industry has announced today that the popular wedding inspiration website would be going dark permanently on April 30th. Here’s what we know.
Since its start in 2007, Style Me Pretty has been a big influencer in the wedding photography world. By having heavily curated content, Style Me Pretty was seen by many wedding photographers as the “unicorn” of online wedding publications, and a goal of many photographers to get a feature on the popular wedding blog.
Though no reason was given, followers of Style Me Pretty’s Instagram account (which boasts 1 million followers), were told in a post earlier today that no new stories or posts would occur after today, and that users would have up until the end of the month to screenshot any inspiration before the Instagram account and website go dark. Email newsletter subscribers also woke up to an email explaining that the closing was a “difficult decision.”
For brides and photographers alike, this is a shocking turn of events for the ultra-popular wedding website. The site operates under a subsidiary of Verizon and boasts upward of 18 million views a month.
Wedding photographers will have to look elsewhere if they want their work featured on an influential wedding website. So long Style Me Pretty, you had a good run.