In a creative world where there is a mentality of “bigger is better,” most photographers will be shocked to hear that Time Magazine just released 12 magazine covers for their September issue all shot on iPhone.
As told in an article on the magazine’s website, Time’s Director of Photography Kira Pollack found Brazilian Photographer Luisa Dörr while browsing Instagram. What caught her eye wasn’t the elaborate editing of photos or any apparent use of expensive equipment, it was the fact that all of the photos on Dörr’s Instagram feed where shot only using her iPhone. “The pictures were incredibly consistent,” she told Time. “In her bio line she had written ‘All photos made with the iPhone.’ I tracked her down immediately.”
Pollack had been working on a large project entitled “FIRSTS” for Time which sought to showcase women of all ages, races, and ethnicities who’d broken barriers, or as Pollack put it, “who have broken glass ceilings” in every professional field. Pollack knew that Luisa Dörr and her curated and intentional Instagram feed would be the perfect photographer to capture the project, using only her iPhone.
The project, which involved photographing portraits of 46 iconic women, spanned several months and took Dörr across the country photographing portraits in multiple states. The women photographed included Oprah Winfrey, Hillary Clinton, Aretha Franklin, and many more. Dörr said that most of the subjects, used to being photographed by some of the most prestigious photographers in the world, were taken aback by Dörr’s incredibly stripped down and simple iPhone setup. What’s more is at the beginning of the project, Dörr only had an iPhone 5 and shot many of her portraits using a model of iPhone that many might consider to be completely outdated. As the project continued, Dörr moved from using the iPhone 5 to using the iPhone 6s, and eventually was able to photograph the last 36 subjects using the iPhone 7. All of Dörr’s portraits were photographed using only natural light with a reflector.
Pollack noted how impressed she was with Dörr’s process, which often took less than five minutes, even with such powerful and iconic women as subjects. “What I couldn't know was how well she would use her iPhone in unimaginably small windows of time — sometimes just five minutes to capture cover portraits of some of the most important women in the world,” she said.
For more info on Dörr’s process, and the behind the scenes of Time’s “FIRSTS” project, check out the interview.
[via Time Magazine]