PhotoShelter Releases The Photographer's Outlook On 2013

PhotoShelter Releases The Photographer's Outlook On 2013

PhotoShelter released their results from a 2012 survey that was sent out to over 5,000 professional and aspiring photographers worldwide. The survey asked photographers about the various ways in which they were planning on marketing their photography business in 2013 and the results they were hoping to achieve from their efforts.

Andrew Fingerman, CEO of PhotoShelter, told us "The Photographer's Outlook on 2013 reveals that photographers are optimistic about this year. Although many are still challenged to find new clients, they feel encouraged about their business prospects and plan to dedicate time and resources to marketing, solidifying their online presence, and growing their bottom line.”

The Photographer’s Outlook on 2013 survey consisted of 46 questions that were sent out to the PhotoShelter community, users of their product and others from the photography community who receive PhotoShelter’s monthly newsletter. The survey touches base on a variety of subjects including revenue, marketing, business tools, social media, websites & web traffic. A sampling of the questions asked were: What are photographers major business and marketing goals for 2013? Where are they likely to find new business? Which social media platforms do they turn to first? Do they expect to make more money than last year?

Of the 5,000+ photographers, 49% are between the ages of 25 and 44 years old. 69% of respondents are male and 31% are female. 65% surveyed live in the United States with 35% living outside of the U.S. They also range in their level of photography experience, though 65% self-identify as part time or full time pros the rest compiling of hobbyists, students and aspiring pros. You can download the complete results from the survey on PhotoShelter's website.

  • What are some of the things you are doing to grow your business in 2013?
  • Are you pushing social media, traditional advertising, rolling the dice on word of mouth?
  • What are some of the ways you are planning to entice new clients for 2013?



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Word of mouth is still king. While I advertise locally, blog and use social media, these all just keep my name in front of potential clients. Do I get work directly from these marketing strategies? Not necessarily. They same way I don't go out and buy a Coke every time I see and ad for Coke. But when I am thirsty, I think coke. They say it takes three exposures to an ad for it to register. I want to make my presence known and that takes everything working together to get my message out.

Phil Hearing's picture

lol nice advertising 

Photoshelter have made some nice guides, however they should be taken with a pinch of salt - seen some with contradictory advice within the same guide.