[Video] Outside The Softbox: Giving Your Photography Clients An Experience

I recently came across this video produced by [Framed] Show, and it really made me stop and think about how I run my business...and this is not just for wedding photographers! Sal Cincotta takes a second to put all of the gear, lighting diagrams, inspiration, and BTS videos aside to talk about something that a lot of photographers fail to capitalize on in their own businesses. Treating your clients to "an experience" they will remember and appreciate is probably THE most important thing you can do for your photography business and gaining future clients. Little things like answering your phone and email within 24 hours seems like a no brainer but how many of you take time out to send handwritten thank you notes or personalized gifts as a token of appreciation? The winter season is a great time to revamp how you will engage your clients in the spring and summer so let me ask you this: What are some things you do to improve your relationship with your clients? Leave your thoughts in the comments below and if you have any ideas that aren't wedding based I'm sure everyone would love to hear them.

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10 Comments

Keith Hammond's picture

Send a hand written anniversary card to wedding clients

This guy has many good tricks indeed. Thanks for sharing!!!

Some rly nice trick :)

Significant advice. Solid video.

Excellent Tips. Some are already at practice. Thanks for the post.

Great post, thanks!

Just fantastic advise Sal, we never do these things and we blimmin should, Thank you for sharing this with us.

He is right on!! Basics of a great business. Put the focus back on your clients. Step in their shoes for a second. Would you want to wait 3 months to see your images. Give them the respect you appreciate when dealing with others.

Great video! More of this stuff; not everything about photography has to do with camera, lightning or photoshopping :)

wait a minute...if clients expect us to exceed their expectations, does that mean we have to exceed their expectation of us exceeding the...oh, never mind :-P