Virtual Reality

Most of us know Lytro for their light field cameras that capture scenes in a way that allows you to refocus an image anywhere you want with the click of a button without having to take a new image. I'll admit, I thought it was a neat trick, but as a commercial photographer, I never saw how it would apply to someone like myself. Well, Lytro has blown me away today with the announcement of their new virtual reality camera system that works much like their light field cameras and allows the user to move within a video environment (not a computer-rendered space) while wearing a virtual reality headset. They have officially changed the game.

Like it or not, 2016 is going to be a huge year for virtual reality content and technology. It seems like every major brand is dipping their toe in one way or another. Even Pixar is creating their own movie studio in order to create 360-degree films. Magazines are no exception for desiring and creating this content. It's a perfect way to immerse their readers into their content. Recently Hearst Publishing's Car and Driver Magazine hired my company, 8112 Studios, to help create their first ever virtual reality car reviews.

As Fstoppers' resident virtual reality content creator, I'm excited to share our most recent project we did for AOL. A few weeks back, the Autoblog/Translogic team flew my business partner and I to southern California and rented out a race track so we could film an awesome 1980s Ferrari that was converted to an all-electric high-performance sports car in virtual reality. They also wanted to interview us on what we are doing in the VR field and where we see the technology going. Learn more and see the actual VR film below!

At this point, you've probably heard that the Virtual Reality revolution is coming. Seemingly every week, big companies are making announcements about dipping their toes into the 360 video technology game. For example: Facebook purchased the class-leading virtual reality headset company Oculus, Samsung released their GearVR headsets that work with their smart phones, and Nokia announced their stereoscopic professional VR OZO camera.

Yes, you've read that correctly. Nokia, the former maker of my favorite cell phone in which I could play "Snake" during high school math class, has entered the hot new virtual reality camera market. A lot of the camera details are scarce, such as pricing and when it will ship to the consumer market, but there are some key functions I am very intrigued by. As Fstopper's resident virtual reality filmmaker, I am hesitantly optimistic. Read below to learn why.