Finding your unique style in photography isn't about new gear or mastering every tip you read. Your personal perspective and approach matter far more than the latest camera or lighting setup.
Coming to you from Max Kent, this insightful video addresses a common misconception: that following photographic rules guarantees memorable photos. Kent learned this firsthand when shooting a magazine cover, where playing it safe led to images that were technically fine but creatively hollow. Kent's crucial realization was that clients hire you for your personal style, not simply your ability to adhere to photography norms. This video emphasizes the importance of authenticity over perfection, advocating for an approach based on personal identity rather than technical correctness.
Kent suggests that predictable rules yield predictable outcomes, which sometimes are necessary, but rarely unforgettable. He encourages exploring photography through your personal perspective, even if it means producing images that are unsettling or unconventional. His advice isn't to pursue eccentricity blindly, but to photograph honestly, expressing your unique viewpoint and emotions. According to Kent, your photographic identity emerges not from pleasing everyone but from shooting as if no one were watching or judging.
To develop this unique photographic identity, Kent recommends revisiting works by photographers you admire and reflecting on your own previous images. Instead of imitating others directly, identify what specifically resonates with you—be it the emotional depth, movement, or unique lighting techniques. Kent himself condenses his vision into three clear ideas: emotion, movement, and capturing the feel rather than merely the appearance of subjects. Creating a simple personal mantra or mood board from these inspirations can help refocus your creative energy whenever your photography feels uninspired or overly safe.
Kent acknowledges the temptation to shoot what you know will be popular or easily praised online. However, he points out that truly impactful photography emerges when you step away from external validation and trust your instincts. Kent also references iconic photographers like Saul Leiter, whose identifiable style sets his work apart, highlighting how critical it is to develop a clearly defined photographic identity. Kent believes it's this distinctive identity that makes a photograph memorable rather than simply nice. Check out the video above for the full rundown from Kent.
