Creating exceptional photos requires more than technical skills or expensive equipment. The difference between good and great photography often comes down to fundamental creative principles that transform ordinary images into compelling visual stories.
Coming to you from Max Kent, this insightful video explores four crucial elements that elevate photographers from good to great. Kent identifies that truly memorable images don't just present a scene—they pose questions and leave viewers wanting to fill in the blanks. He highlights photographers like Brian Carlson, whose work deliberately creates narrative tension by withholding complete visual information. This approach creates a fundamentally different viewing experience than, for example, a straightforward landscape photo that simply documents what's there. Kent explains that great photos should make viewers wonder: "How does this photo exist?" or "What's the story behind these eyes?"
The video continues by examining the mindset behind exceptional photography. Kent emphasizes that truly great photographers balance confidence in their vision with the humility to recognize they always have more to learn. This contradicts the common trap of thinking you've "figured out" photography, which can stunt your growth and close you off from valuable perspectives. Great photographers understand their work is an ongoing process rather than a destination with a final endpoint. Kent describes how developing your unique photographic identity is crucial, but so is remaining open to outside influences and continuous learning.
Another critical insight from the video involves the discipline of curation. Kent shares a powerful metaphor from a photography teacher: "Would you rather have a glass of watered-down squash or a small amount of pure, freshly squeezed orange juice?" Great photographers take plenty of mediocre photos but show remarkable restraint in what they share. By only displaying their strongest work, they maintain a high standard that defines their personal brand. This selective approach might mean fewer social media posts, but it ensures your audience only sees your best efforts. The final key element Kent discusses is how exceptional photographers create their own luck through persistence. By shooting regularly, breaking through creative blocks, and keeping their cameras accessible, they position themselves to capture those fleeting, perfect moments that others miss. The more you shoot, Kent explains, the "luckier" you get. Check out the video above for the full rundown from Kent.
