It really wasn't that long ago that Kodak was as ubiquitous in photography as the camera itself, and yet, nowadays, the company is sadly a shell of its former self. This great video examines just what happened to bring the former titan to its knees.
Coming to you from Company Man, this interesting video takes a look at the rise and fall of Kodak. Personally, I think I'm lucky to be just old enough to have grown up in a time when technology wasn't anywhere near as omnipresent as it is today and film still ruled the land, as it has given me a bit of a perspective on the explosion of technological advancement that subsequently occurred, which of course included the rise of digital cameras. I remember growing up the (in hindsight) mind-blowing effectiveness of Kodak's marketing: they convinced people to replace the standard terms like "memory" and "picture" with "Kodak moment." In retrospect, it's especially stunning to see the ghost of the former behemoth now doing things like getting into the bitcoin game, though you can still pick up a roll of Tri-X. Nonetheless, the fall isn't without explanation. Check out the video above for a rundown of where and how things went wrong.