If you've spent any time on YouTube in the past year looking at photography or videography tutorials, you've likely run across Peter McKinnon's channel at some point. The Toronto-based vlogger has absolutely exploded onto the scene, amassing over 1.1 million subscribers in less than a year. This great video examines what makes him so successful and gives some great lessons you can apply to your own work.
The allure of making a living income off YouTube has attracted a ton of vloggers, teachers, and more to the platform, veritably saturating the site with content. And while that's great for content consumers, it can be difficult for creators to break into the market and establish a firm presence, even if their work is really good. This helpful video from Paddy Galloway examines how Peter McKinnon seems to have cracked the code, so to speak, not only creating content that is accessible, informative, and well-produced, but positioning and marketing himself in a way that earns him loyal subscribers at an astounding rate and likely generates a healthy income. If you're a vlogger, the analysis and tips are fairly readily applicable to your own work and should help you grow your own presence.