Hard truths can be uncomfortable, but sometimes, they’re exactly what you need to hear. Many creatives struggle with questions about why their photography careers aren't taking off. It might feel like the market is oversaturated or that you're simply unlucky, but the reality may be much more straightforward.
Coming to you from Scott Choucino with Tin House Studio, this candid video shares blunt advice that might sting a bit. The main reason you're not getting hired is that either your work isn't as good as you think, or people don’t enjoy working with you. Choucino explains that successful photographers are either incredibly talented or great to be around. If your portfolio isn’t winning over clients, it’s time to reflect on whether you need to improve your skills or your personality. This might be a tough pill to swallow, but it's an important step toward growth.
Another key point is that your gear probably isn’t holding you back. Choucino stresses that if your camera was made after 2005, it’s good enough to do the job, at least for most studio work. The constant push to upgrade gear is often unnecessary. He mentions the Canon 5D Mark I, which is still a solid camera despite its age. The idea that you need the latest and greatest equipment to succeed is a myth. What matters far more is how you use the tools you already have, not whether you own the newest model.
Choucino also dispels the notion that there’s no money in photography anymore. Despite what you might hear, the demand for photography is higher than ever. There is plenty of money to be made if you’re willing to put in the work. Choucino highlights that many who claim otherwise are simply bitter or haven't adapted to the current landscape. If you’re dedicated, opportunities still exist, but you have to hustle to find them. It’s about doing the work, not making excuses.
Another misconception addressed in the video is the role of social media. While it’s helpful to have a presence on platforms like Instagram or TikTok, Choucino emphasizes that it’s not a requirement for success. Many top photographers don't have large social media followings, yet they continue to thrive. If your work is strong, it will speak for itself. Social media can be a useful tool, but it’s not a make-or-break factor. Check out the video above for the full rundown from Choucino.
Oh man! I'm really tired of this hot air balloon!
I have been able to tether any Canon camera to a Mac since 2001. The rest of the video is fine I think.
I think Sony A7 m1 is a really crap camera with terrible color science. I think it is made after 2005. No way I would use it today. :)
I have noticed that several celebrities photographers that have become famous that way, seems to be really nice. If people like you and want to be with you, that is a big thing. Someone sad about photo shoots with people that people will remember how you made them feel. Being polite and nice and make people relax really is key. Or have a agent and shoot food or products.
While there is more work there are also more photographers and good camera in phones.
I think being successful as a photographer in respect of money are hard. Most don’t make good money. It’s like music, many play a few becomes stars.
Choucino have worked hard and made it. Not so for most. I never made it in Photography but I did in other business. Any business man will tell you photography is not a good business plan. Also I never heard anyone say they wanted to go into photography to get rich. It’s for obsessed people :)