If you're older than about 30 or so, you probably remember just how unbelievably ubiquitous Kodak was at one time, making their eventual fall all the most extreme in retrospect. This great video takes a look at the fascinating history behind the rise and fall of what was once a titan of the photo industry.
Coming to you from Cheddar, this great video goes behind the scenes of Kodak's rise and fall in the photo industry. There was a time when the company was so unbelievably omnipresent that an experience that was deemed worthwhile enough to be immortalized in a photograph was called a "Kodak moment." Given that level of presence not just in the professional and consumer photo industry, but in broader culture, it's a bit hard to believe that the company is essentially nonexistent now, but once you dive into its history, you can almost point to the exact day in history they sealed their fate. That day is when they invented the world's first digital camera over 40 years ago, but chose to sit on the technology out of fear of cannibalizing their own film sales. It's a fascinating story and well worth the watch.