Good deals are expected on Amazon’s Prime Day, although an error allowed for many photographers to purchase gear worth thousands of dollars for as little as around $100. One customer reported buying a $13,000 lens for $94, a whopping 99.3% discount.
One eagle-eyed customer first noticed the $550 Sony a6000 and 16-50mm lens bundle on sale for just $94.50. News soon spread to bargain site Slickdeals, which saw an influx of users head straight to Amazon to take advantage of the incredible (and likely incorrect) offer. From there, everything snowballed.
One Slickdeals member posted, “I have bought like 10k worth of stuff that was like 900 dollars total,” while another said “I got a $13,000 lens for $94 […] LOL waiting for the cancellation, but that’s like 99.3% off.” According to Fuji Rumors, photographer Cody McGee got his hands on the $1,299 Fujifilm X100F for $94.48.
Amazon customer service confirmed that the orders would be shipped. Another member with the username Steeve ordered the $2,000 Canon EOS R for $94.48 and received confirmation it was on its way.
PetaPixel reports of speaking to some of those who managed to take advantage of the deals. One claims to have ordered two Sony a6000 kits for $94.48 each before later cashing in on a $2,000 Sony a6500 and 10-18mm bundle for $94.48. He wasn’t holding back, later also buying a $2,000 Sony a7 body for $94.48, and then a $5,500 Sony a9 and 24-70mm f/2.8 GM bundle for $94.48. The user started posting images of the gear arriving at his house. “I had another a9 in my cart, the Nikon Z6, and a Canon EOS R totaling $300, but they shut it down before I could finish checking out,” he said.
While later orders may be canceled and refunded, many users received their gear at the price advertised.