We’re here at Apple’s event in Brooklyn, New York! See everything Apple has announced today.
“Apple’s focus has always been on providing people the tools to unleash their creativity,” Tim Cook says from the stage, as a Mac logo appears behind him and the audience cheers, noting that 51 percent of Mac buyers are new to Mac. He emphasizes not only Mac’s growth, but Apple’s focus on maintaining their top position in customer satisfaction.
Cook begins to emphasize how Apple is trying to bring professional creative capabilities and tools to the mainstream, emphasizing how Mac OS Mojave is designed to do just this. A MacBook Air appears on the screen, and it’s apparent that this is the first of Apple’s updates today. The MacBook Air will be coming with a Retina display now! The Air has been reengineered from the ground up. In addition to the Retina display, the bezel is gone, with the 13.3” display going right to the edge of the enclosure. The display’s resolution has been quadrupled, now containing over four million pixels with 48 percent more color, with the FaceTime camera still at the top of the laptop.
The Air also now comes with Touch ID built right into the keyboard with Apple’s T2 security chip with an especially secure boot process. The T2 also offered on the fly AES-256 bit SSD encryption. It comes with a redesigned third-generation keyboard with quadrupled stability and a butterfly mechanism. Each key is individually backlit. The Force Touch trackpad comes with 20 percent more surface area.
The speakers are now 25 percent louder with better bass and includes a three-microphone array for better Siri input and communication. In terms of ports, the new MacBook Air comes with two Thunderbolt 3 ports, which allows connections of devices like 5K displays and eGPUs.
- 1.6 GHz core i5 (with Turbo Boost to 3.5 GHz) 8th generation dual-core CPU with integrated graphics
- Up to 16 GB RAM
- SSD storage up to 1.5 TB with 60 percent faster performance
- Battery life: up to 12 hours web browsing, 13 hours of iTunes movie watching
The new MacBook Air is even smaller, having shrunk 17 percent in volume, just 15.6mm, a full 10 percent thinner. The entire computer weighs just 2.75 lbs, a quarter-pound lighter.
Apple has also worked very hard to ensure the MacBook Air is environmentally friendly, using numerous recycled components. Apple’s metallurgy team has designed a new alloy such that even new MacBook Air is made from 100-percent recycled aluminum, reducing its carbon footprint by 50 percent. Prices start at $1,199, with preordering available today.