The original Holga camera was made in 1981 as an ultra-cheap medium format camera for families in China. 35mm film came out soon after destroying the 120 film market, but the Holga camera was then picked up in foreign markets by photographers looking for surrealistic, lo-fi looking pictures. This camera comes full circle today with the creation of the Holga Digital.
The Holga Digital currently has 21 more days on Kickstarter, but don't worry, the campaign has already been funded at over $200,000. This camera will be coming to market whether you like it or not. At around $100, this 8-megapixel camera certainly is priced right, but it still seems strange to me to pay extra money to carry around a bulky camera that can take purposefully bad images. You can easily put filters on your current cell phone pictures that make them blurry looking, super contrasty, and retro colored. At this rate we will soon be paying extra to carry around Zach Morris cell phones.
I'm going to start my own Kickstarter and I am going to bring back the greatest digital camera the world has ever known, the Sony Mavica. The hipsters will line up to unload their bank accounts for this "new technology."